Advertising Director

Published:
Nov 21, 2024 – The Advertising Director collaborates with cross-functional marketing teams to ensure strategic alignment of briefs, and balances immediate sales goals with long-term brand identity. This position oversees the development and implementation of high-quality creative assets across various channels, working closely with production teams to maintain brand standards. The director also directs post-production processes and ensures all outputs align with brand values, design guidelines, and consumer engagement strategies.

• Define, own, and develop the company's Advertising strategy.
• Take full PnL responsibility and ensure a sustainable growth budget that is aligned with the different business units and departments.
• Lead and continuously develop his/her team (Ad Operations, Ad data, Ad product, Ad programmatic)
• Be responsible for the overall development of the Advertising product portfolio and its integration in line with the user and customer needs.
• Continuously adapt the Advertising landscape and technology to reflect the latest trends and market developments.
• Ensure a state-of-the-art Advertising technology stack reflecting the needs of the customers.
• Optimize the revenue streams out of the programmatic Advertising channels ensuring optimal fill rate, CPMs, and campaign management.
• Ensure advertising products perform as per market standards and align with the product directors.
• Understand the competitive landscape, and the Spanish Advertising market environment and know relevant industry standards.

• PnL Management (Hard Skills)
• Product Development (Hard Skills)
• Market Analysis (Hard Skills)
• Ad Optimization (Hard Skills)
• Competitive Analysis (Hard Skills)

• Build and maintain strong relationships with media agencies, including negotiating annual SOWs, reconciling agency manpower hours vs budget, and providing performance assessments to deliver results cost-effectively.
• Manage across the portfolio of Company brands to remain flexible to dynamic business and marketplace changes, yet take advantage of scale and volume.
• Partner with agencies to provide media principles and strategies for the portfolio, as well as align with individual brand strategies to drive maximum results.
• Work closely with brand teams on media planning, creative development processes, and execution and act as a liaison with agencies to ensure efficient use of agency manpower.
• Facilitate the development of integrated plans across other consumer touchpoints to maintain consistency of brand messaging.
• Partner with research and analytics team members to develop standardized KPIs for media performance and analyze data to improve the efficiency and effectiveness of media.
• Continually seek out and implement cost savings opportunities to provide the optimal mix of working vs. non-working media investment.
• Manage and coach digital marketing manager working across social media, digital media, websites, SEO, SEM, etc.
• Collaborate across groups including brand teams, packaging, research, shopper marketing, sales, e-commerce, etc. to ensure tight linkage of communications across the consumer journey.

• Media Agency Relationship Management (Soft Skills)
• Integrated Plan Development (Hard Skills)
• Media Performance Analysis (Hard Skills)
• Cost Optimization (Hard Skills)
• Team Coaching (Soft Skills)

• Lead brand development and management for the enterprise brand portfolio.
• Deliver broad strategic initiatives that become foundational to brand positioning, brand expression, and activation through both internal and external communication channels.
• Responsible for both broad strategic undertakings and as well as strategic brand activation product and business positioning and verbal and visual expression.
• Partners with marketing organization strategists and with business unit stakeholders.
• Create and deliver an annual advertising plan with key performance metrics.
• Lead brief development and with the media agency, deliver informed channel plans.
• Integrate targeted advertising and lower funnel paid activities.
• Develop and lead creative briefings for campaigns.
• Identify and work with strategic, innovative external partners and brand agencies to strengthen the creative message, relevance to the target audience, and overall brand differentiation.
• Collaborate with insights and client experience teams to understand key consumer needs, barriers, and insights, to develop an effective brand expression and communication strategy.
• Develop brand development and communication strategy by synthesizing information from multiple sources and driving the application of key insights into business actions.
• Build relationships with internal stakeholders to innovate solutions and new opportunities for delivering increased awareness and brand preference for Silicon Valley Bank.
• Align and integrate efforts with corporate…