Director, Field Marketing

Job Title

Director, Field Marketing

Marketing

Support Center

Chief Marketing Officer

Frequently

• $150,000 - $170,000 base salary range + annual bonus potential!
• 100% remote in the United States
• Competitive pay with performance-based annual raises!
• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retirement Savings 401(k) with company match
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule
• Career growth opportunities

Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast‑paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States.

But toasty sandwiches are only as good as the people behind them. And we’ve got the best. Ready to join our growing Potbelly Nation?

The Director, Field Marketing is responsible for developing and implementing local marketing plans and maximizing local media and PR efforts. This position will attain an understanding of the customer, the brand’s target market and trends which may be done by means of research, analysis, project management, and strategy.

The Director, Field Marketing will help ensure brand integrity is maintained across company initiatives and maximize the brand’s long‑term potential. This position will also work with franchisees in the development and execution of marketing plans. The role will drive Potbelly brand awareness and achieve aggressive but attainable sales growth goals to help establish Potbelly as the go‑to neighborhood sandwich shop with crave‑able, quality food.

This position reports to the Chief Marketing Officer and works closely with the senior marketing team to define, manage and activate the brand strategy across franchise markets.

Potbelly looks for creative, innovative and results oriented individuals who thrive in a fast‑paced environment. Our marketing professionals need to demonstrate strong analytical skills and an ability to flex with changing needs. Our marketers are team players, comfortable with ambiguity and passionate about delivering results. Strong communication skills, both written and oral, are paramount for the position. The position will require cross‑functional interaction and will give exposure to all aspects of a growing business.

• Develop and implement local field marketing strategies in line with the company’s overall marketing goals
• Provide clear communication of system‑wide and local marketing initiatives to align franchisees/company operators to gain alignment on local and national marketing programs to ensure participation in the marketing initiatives at the shop level
• Be the primary source of contact and subject matter expert for franchisees and company operators for all marketing calendar events, promotions and local programs
• Build strong collaborative relationships with franchisees, company operators, Franchise Business Consultants, marketing team, and other cross functional teams
• Conduct site level local trade area audits and regular field visits for new and existing shops, to identify and evaluate key location attributes such as traffic generators, target markets, competitive threats, local media opportunities, unique community characteristics, promotional tie ins and other new areas of business potential
• Oversee the planning and execution of new shop marketing plans, including all kickoff calls, pre‑opening, grand opening and post opening marketing for new openings
• Manage and reconcile grand opening, media, creative, test and other local shop marketing expenditures to budget plan
• Analyze local market information to identify and recommend new local shop marketing opportunities
• Stay up‑to‑date with local market trends and competitive activity to continuously improve marketing efforts
• Maintain knowledge and tracking of…