Manager, Commerce Media

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

We’re looking for an outstanding Search Manager—someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

As Manager of Commerce Media, you’ll manage the strategic components of integrated RMN Search campaigns. You will lead a team of Sr Analysts and Analysts within the Digitas Commerce Media team to establish performance metrics, report results and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans.

Most importantly, you must possess a strong inner drive to bring your RMN expertise across Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo, Citrus, Pacvue, and other key retailer’s search offerings to a growing team and enjoy working with some of the finest minds in the industry.

• Day-to-day your role includes:
• Retail Search Strategy:
  • Spearhead comprehensive retail search strategy creation across the extensive client brand and business unit(s) portfolio (e.g. SKU, Investment allocation, flighting, etc.)
  • Media recommendation material creation and presentation lead to key client stakeholders
• Search Investment Activation, Campaign Management, and Reporting:
  • Development of retail level strategy implementation with retailer specific investment strategies to drive sales conversion (e.g., bidding, keyword, SKU, share, investment strategies)
  • Establishing and driving Retail Media activations best practices to assimilate across tactics and activations
  • Executing, managing, and optimizing all retail search campaigns including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
  • Manage and oversee Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Campaign QA to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
  • Monitor KPIs, analyze campaign data, generate campaign level reports (daily, weekly, quarterly), and present actionable insights to stakeholders
  • Support Associate Director in monthly Q  and MMM reporting deliverables
  • Understand and explain attribution model across RMN partners
• Relationship Building:
  • Serve as a primary contact for day-to-day Commerce Media client leads
  • Develop and maintain strong relationships with platform and publisher partners in the industry
  • Fostering relationship with internal teams (Strategy, Data & Analytics, and other capabilities) and external teams while managing multiple client stakeholders
• Operational Excellence:
  • Tracking of investment (monthly/quarterly/annually)
  • Demonstrating diligence, attention to detail, and adherence to best practices
  • System competencies with key platforms such as Prisma, Pacvue, Retailer UIs, etc.
  • Supervise performance forecasts, budget allocations, and data-based rationale for recommendations to ensure maximized ROI
  • Oversee Sr Analysts and Analysts and ensure daily campaign monitoring, optimization, reporting and testing
  • Adopting established account management standards and program management best practices, but continuing to find process improvements
• Leadership & Channel Ownership:
  • Prioritize teamwork and delegating responsibilities
  • Understanding big picture implications and how insights can be applied in other programs and…