Growth Marketing Manager

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Growth Marketing Manager page is loaded## Growth Marketing Manager locations:
USA-Illinois-Chicago Office:
USA-Pennsylvania:
USA-North Carolina:
Holmdel, NJ:
USA-New Yorktime type:
Full time posted on:
Posted Todayjob requisition :
R-501019
** Job Description
**** Join the Legal Tech Revolution at Litera
** As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model.
** This position is based in any of our offices in the US and Canada and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week.
** This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth.
** Available Office Locations:
Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh | Toronto
**** Overview:
** This individual will report to the Sr. Director, Growth Marketing, and will be a crucial member of Litera's growth marketing team and help integrate the company's value propositions into the buyer's journey. You will have strategic, programmatic, and tactical/operational responsibilities related to demand creation program objectives. This role will be responsible for developing the strategy and executing marketing campaigns that generate MQLs, SQLs, and marketing influenced pipeline to scale customer revenue growth efforts to support global sales targets.

You will work closely with our Revenue, Go-to-Market, Product Marketing, Field Marketing, Marketing Operations, and Digital Demand centers. You are eager to expand Litera's brand awareness, educate and capture buyers' interest, and ultimately build a marketing influenced pipeline to exceed revenue targets. You have experience navigating a matrix-driven organization and are hands-on with executing marketing programs execution and ABM. Preferably, you understand working in legal practice, Legal Tech, Fin Tech, Enterprise Software, or SaaS companies to effectively share personal experience and be passionate about solving real-world problems that lawyers face every day.

This position is expected to have minimal travel and will likely travel to 2-3 events or meetings per year.
*
* Key Responsibilities:

*** Partner with the product marketing and content teams to design and execute demand generation programs to create compelling demand gen content and offerings mapped to buyer personas, pain points, and buying cycles
* Worth closely with Sales Leaders to develop and support whitespace and product focused ABM programs plans to help Litera drive incremental pipeline and bookings
* Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities, including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, ROI, etc.
* For all programs, work with content marketing to initiate landing page creation, email copy, and automated workflows to support the execution of digital programs
* Manage and execute global virtual events, webinars, multi-touch emails, 3rd party sponsor ships, etc.
* Work closely with Business Development Representative (BDR) team and Customer Success Managers (CSMA) to improve MEL, MQL, and SQL conversion rates and lead handling processes
** Qualifications
* ** 5+ years of professional Marketing experience preferably in the Tech/Software and or Legal Tech space.
* Proficient experience with using marketing and sales tools (Marketo, hubspot, Salesforce, 6

Sense)
* Deep understanding of marketing analytics and how to make metric driven decisions
* ** The company culture:
** We emphasize helping each other grow, doing the right thing always,…