Marketing Coordinator

We are looking for an enthusiastic, driven and detail-oriented Marketing Coordinator to join our growing SaaS Division, supporting brands:
Arrow Stream, Inside Track, and Back Office. The Marketing Coordinator will play a key role in executing a variety of marketing initiatives, with a focus on growth marketing and digital marketing efforts. This position is ideal for someone who is organized, eager to learn, and excited to contribute to high-impact campaigns that drive brand awareness, lead generation, and overall growth for the SaaS Division.

This role supports integrated marketing efforts across multiple SaaS brands, coordinating cross-channel campaigns that drive awareness, engagement, and lead generation across diverse markets. Reporting to the Director of Growth Marketing, this role will assist in day-to-day execution of marketing strategies while working closely with the broader marketing team to ensure alignment across all initiatives.

This role is remote but would some onsite days in office to collaborate with the team.

Buyers Edge Platform stands at the forefront of revolutionizing the food service industry through technology, purchasing power and partnerships. We are dedicated to empowering stakeholders across the entire food service ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over a dozen brands, our mission is clear: to reduce costs, streamline the food service supply chain, and propel the industry from manual to automated.

Today, we are one of the largest players in food service, with over 200K operator locations across North America and over $50 billion of aggregated spend volume. Our commitment to food service excellence is proven in four distinct areas of value:
Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider – we are a strategic partner on the journey towards a more efficient, connected, and automated future for the food service industry.

• Assist in the execution of digital marketing campaigns, including email marketing, social media, content, paid advertising, and SEO/SEM initiatives.
• Support growth marketing efforts by coordinating demand generation campaigns, lead nurturing, and other activities aimed at customer acquisition and retention.
• Help create, organize, and manage content for various marketing channels, including website updates, blog posts, case studies, and social media platforms.
• Collaborate with the design team to develop marketing materials such as graphics, promotional content, and product collateral.
• Monitor and report on the performance of digital marketing campaigns, using analytics tools to track key metrics and suggest improvements.
• Support the planning and coordination of virtual and in-person events, webinars, and trade shows that promote SaaS Division products.
• Assist with the management of marketing automation systems (e.g., Salesforce, Pardot, Zoom Info, etc.) to execute email campaigns, track leads, and measure campaign performance.
• Ensure all marketing content is consistent with the brand voice and aligned with broader marketing and business objectives.
• Stay up to date with industry trends, competitive activity, and emerging digital marketing best practices to support innovative campaign execution.
• Support data-driven decision making by maintaining campaign dashboards, tracking lead generation metrics, and identifying trends that inform optimization efforts.
• Provide general administrative support to the marketing team, helping with scheduling, vendor coordination, and other duties as needed.
• Assist in managing and tracking marketing budgets across all three brands.

• Bachelor's degree in marketing, Business, Communications, or a related field.
• 1-3 years of marketing experience, preferably in a B2B and/or SaaS environment.
• Basic understanding of digital marketing channels, including social media, SEO, email marketing, and paid media.
• Experience using marketing tools and platforms such as Google Analytics, Hub Spot, or similar marketing automation software.
• Strong project…