Specialist, Consumer Paid Media - Retail Media Networks

Specialist, Consumer Paid Media - Retail Media Networks

Pay Pal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, Pay Pal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two‑sided network at scale that connects hundreds of millions of merchants and consumers.

We help merchants and consumers connect, transact, and complete payments, whether online or in person. Pay Pal is more than a connection to third‑party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds.

We enable consumers to exchange funds safely with merchants using a variety of funding sources, which may include a bank account, a Pay Pal or Venmo account balance, Pay Pal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.

As a Paid Media Marketing Senior Specialist – Retail Media Networks, you will have a significant impact on Pay Pal’s ability to share our core mission to consumers. Marketing Senior Specialists come with sharp analytical skills, a passion for working in a highly collaborative and values‑driven environment, and a track record of successfully building, launching, and managing effective marketing campaigns. This person will be pivotal in operationalizing our rapidly growing retail media networks strategy to achieve brand and performance growth.

They will also partner closely with our Partnerships, Pay Pal Ads, and Commercial Sales teams to develop a retail media strategy in the context of wider Partner, Ads, and Commercial Sales goals. This position requires a dynamic individual capable of collaborating with Analytics, Brand, Legal, Mar Tech, and media agency teams. Our ideal candidate is highly data‑driven, influential, organized, and accountable.

• Analyze performance data to support decision‑making and campaign optimization.
• Support and may lead projects of limited scope impacting performance marketing functions or sub‑functions.
• Assist in the execution of data‑driven marketing strategies to achieve measurable results.
• Receive regular and general instruction and guidance from more experienced colleagues on performance marketing objectives and tasks.
• Engage and collaborate with team members to contribute to marketing solutions and efficiencies.

• 1+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.

• Effectively assist or lead operationalizing day‑to‑day retail media networks program via a relentless focus on executing campaigns via strong reporting, documentation, insights mining.
• Support identifying, exploring, and defining growth roadmap for our retail media networks program, both via enhancing existing work and exploring new opportunities.
• Support our Paid Media team in partnering closely with our internal Partnerships, Pay Pal Ads, and Commercial Sales teams to develop a cross‑functional process in the context of wider Partner, Ads, and Commercial Sales opportunities and goals.
• Support Paid Media team’s collaboration with Analytics, Measurement, Mar Tech, Media Enablement, and Media Ops teams to build a framework and narrative around return on each retail media network investment and have a path towards high fidelity signaling and targeting.
• Assist in managing paid media agency day‑to‑day operations in support of Consumer Marketing initiatives.
• Collaborate closely with Brand and Integrated Marketing teams to ensure top quality and on‑time creative delivery, execution, and iterative testing cadence.
• Partner with Privacy, Risk, Legal, and Compliance to source and evaluate…