Sr. Manager, Video and Programmatic Media

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary Mar Tech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first Mar Tech platform to measure businesses holistically. We're all about raising the bar every day, and it shows.

Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

The Senior Manager, Video & Programmatic Media (VPM) is a senior strategic leader responsible for shaping enterprise-level Video, Audio, and Programmatic Display strategies across complex client portfolios. This role integrates Linear and Digital Video investments within Ovative’s Enterprise Marketing Return (EMR) framework to ensure media decisions drive measurable business outcomes. The Senior Manager sets long‑term strategic direction, leads executive‑level client relationships, and drives cross‑functional integration across media, measurement, and creative teams.

In addition to managing high‑performing teams, this role advances VPM best practices, contributes to account growth and new business efforts, and plays a key role in scaling Ovative’s differentiated approach to enterprise media planning and optimization.

• Provide senior oversight on planning, activation, and optimization across Linear/CTV, OLV/You Tube, Audio, and Programmatic Display/Native.
• Ensure high standards of executional excellence (QA, UTG/SOT, pacing, budget management) and drive continuous process and automation improvements.
• Lead test‑and‑learn agendas and performance readouts that turn data into clear, actionable decisions for clients and internal teams.
• Maintain strategic relationships with platform and media partners to unlock innovation, alpha/beta opportunities, and performance gains.

• Own senior client relationships and overall VPM performance for a set of complex, high‑impact accounts.
• Lead day‑to‑day and quarterly strategy, planning, and readouts across Video, Audio, and Display/Programmatic, tying recommendations to EMR and enterprise outcomes.
• Influence executive client stakeholders to evolve media, measurement, and operating models in ways that unlock incremental, enterprise‑level impact.

• Set integrated VPM roadmaps that connect upper‑ and lower‑funnel tactics and align with cross‑channel partners (e.g., Paid Social, Search, Affiliate, RMN/Commerce, CS, Measurement).
• Serve as a VPM SME in cross‑functional initiatives, translating channel expertise into clear, integrated plans and test agendas.
• Codify and scale best practices, playbooks, and training that elevate VPM quality and consistency across teams.

• Manage and develop multi‑level teams and people leaders, setting clear expectations and development plans.
• Build and continuously improve operating rhythms that enable a high‑performing, inclusive team.
• Foster a culture of accountability, coaching and engagement, ensuring team members understand how their work ladders to total business goals.
• Partner with leadership on staffing, individual pathing and performance management.

• 8+ years of experience directly responsible for enterprise‑level Video/Audio/Programmatic media programs.
• 4+ years of people management experience, including managing direct reports and leading teams through change and coaching managers and/or senior ICs, not only analysts.

• Driving strong performance outcomes through VPM channels (incremental revenue, profitability, EMR…