Brand Manager

Overview

Built In is the only recruitment and employer reputation platform that helps companies measure and shape their reputation in AI search — so they can be visible, trusted, and chosen by top talent. The talent market is being redefined by AI, and Built In provides the ability to manage how companies appear in this new search landscape. We already reach millions of tech professionals each month with 1,800+ customers, from breakout startups to Fortune 100 giants, who partner with us to tell authentic stories about their cultures and attract top talent.

Now, with our AI-powered reputation platform, we’re helping companies future-proof their employer brand and win in the era of intelligent search.

Built In is 14 years strong but operates with the drive and ambition of a startup. You’ll have the opportunity to shape how companies think about employer branding, redefine the playbook, and capture the next wave of demand. You’ll be part of a team that values curiosity, accountability, and being good humans first, with a leadership team that emphasizes trust, transparency, and shared success.

Role Overview

The Brand Manager will own Built In’s brand narrative and programming, ensuring the company shows up with clarity, credibility, and consistency across content, events, thought leadership, and brand initiatives. This role is responsible for shaping how Built In is perceived in the market and ensuring brand efforts support trust, awareness, and long-term growth. This is a hands-on role for a strong storyteller and program leader who can translate strategy into high-quality execution across multiple surfaces.

• Lead the execution of brand programs including content, events, awards, surveys, webinars, social, and public relations
• Own thought leadership initiatives across organic and paid channels, in partnership with demand generation
• Manage the creation of high-impact brand assets such as industry reports, case studies, and webinars
• Partner with influencers, customers, and internal stakeholders to amplify Built In’s voice and credibility
• Ensure consistency, quality, and clarity across all brand-facing touchpoints
• Plan and manage brand calendars and programs aligned to company priorities and GTM moments
• Collaborate closely with demand, product marketing, and sales to ensure brand supports enterprise growth

• Increased brand awareness, trust, and credibility
• Strong engagement with thought leadership and content programs
• Clear, consistent messaging across channels
• Brand programs that support demand generation and enterprise conversations
• Positive internal alignment around narrative and positioning

• 3 to 5 years of experience in brand or integrated marketing
• Strong storytelling instincts and editorial judgment
• Comfort working closely with executives, customers, and cross-functional partners
• Ability to manage multiple programs end to end without sacrificing quality
• Experience in B2B, technology, or marketplace businesses preferred
• Strategic thinker with a bias toward execution and delivery

Our base salary range for this role is targeted at $90,000 to $110,000 per year. Not all candidates will be eligible for the upper end of the salary range. Exact salary will depend on multiple factors, including the candidate's skills, qualifications, experience, and work location. The base pay range is subject to change and may be modified in the future. All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment.

Benefits information can be located at

We’re revolutionizing tech recruitment. If you join Built In, you will work from a set of values that guide how we operate and collaborate:

• Be Inclusive, Always
  . We’re committed to a culture where all people are respected, have a say, and can be their whole selves. We will uplift and advocate for one another, always.
• Be Unreasonably Passionate
  . Our passion is persistent, and we strive for excellence.
• Be Humble
  . You don’t have all the answers. Be open, learn, and collaborate.
• Stay Curious
  . Curiosity drives innovation and progress.
• Lead with Solutions
  . Question issues and propose actionable solutions.
• Own the Result
  . Take responsibility, learn, and move forward.
• Do More
  . Take initiative beyond your job description and lead where you can.

Built In is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law. Built In values diversity, equity, and inclusion and maintains active ERG groups to support this commitment.