Associate Director, Programmatic

Company description

Meet Infinite Roar

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

To staff accounts with the attention and talent our clients deserve, Infinite Roar leaders assemble a “dream team” – people with relevant experience making every dollar work like three; who know our clients’ categories; who are thrilled to provide high‑touch service at every turn; and who understand how to unlock the vast resources of our global network in service of our clients’ goals.

People who have raised their hands to help ambitious brands grow. People like you!

We celebrate diversity, recognizing that our strength often arises from our differences. We strive to foster an environment and build a culture where every member of our team feels:
Seen, Heard, Valued, and Appreciated. We aim to help every employee meet their career goals while helping our clients achieve their business goals.

As Publicis Media’s most exciting new agency solution, Infinite Roar offers our employees the opportunity to have an immediate role in influencing our processes and approaches, shaping our solutions, and building the industry’s first solution built for high‑growth, disruptive brands. Come roar with us!

Associate Director, Programmatic leads and oversees programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship and guidance to optimize performance. Being a bridge between our teams and clients, you will provide actionable insights, identify areas for improvement, and ensure best practices across accounts. This role is important to driving programmatic success while promoting collaboration and high performance within your team.

This is a hybrid role, requiring three days in‑office each week. If contacted for an interview, your recruiter will discuss specifics with you, including any necessary reasonable accommodation. You will report to the Director, Programmatic.

• Lead and mentor a team of managers and associates, guiding them on programmatic strategies, optimization techniques, and campaign execution.
• Provide senior‑level programmatic expertise to our teams (e.g., Media, Business Intelligence, Creative, Ad Operations) and external partners (clients, media agencies, platform providers).
• Ensure campaigns are optimized for performance by leading your team to deliver data‑driven recommendations that achieve client goals.
• Maintain relationships with data, inventory, and platform partners to ensure best‑in‑class campaign execution and identify new opportunities.
• Define and implement best practices for programmatic buying, campaign management, and reporting. Identify and guide process improvements to enhance efficiency and results.
• Manage resources to meet service level expectations, addressing any challenges related to workload and resource allocation.
• Collaborate across teams to ensure integrated strategies that use all available channels and platforms effectively.
• Ensure client satisfaction by overseeing the execution of programmatic strategies and providing regular communication on campaign performance and optimization.
• Support senior leadership in forecasting resource needs and driving revenue growth through enhanced programmatic capabilities.

• 5+ years of experience in digital media, with 3+ years focusing on programmatic buying, campaign management, and optimization.
• Knowledge of programmatic advertising, including Demand‑Side Platforms (DSPs), Data Management Platforms (DMPs), managing direct/manage service campaigns and other relevant technologies.
• Advanced proficiency in excel (can perform complex functions) for data analysis, reporting, and campaign tracking.
• Ability to present complex programmatic concepts…