Group Vice President, Strategy

Overview

GVP, Performance Marketing & Strategy — Razorfish. The Group Vice President, Performance Strategy is a strategic leader responsible for defining and orchestrating data-driven, audience-first strategies that accelerate business growth across the client’s lines of business. The client is an American financial services company providing banking and insurance products to their members. This leader guides a team of strategists and leads the development of acquisition, onboarding, and member deepening strategies that are personalized, performance-optimized, and grounded in member intelligence.

The GVP partners directly with the client’s senior marketing, experience and enablement stakeholders to ensure strategic alignment, enable coordination, and deliver measurable impact. This role sits at the intersection of media, data, creative, and experience—driving holistic strategies that tie insight to action and marketing to business outcomes.

• Define the Performance Strategy Vision
• Set the strategic agenda for driving member acquisition, onboarding, and member deepening across the client’s portfolio.
• Establish an audience-first approach that aligns media, creative, and experience around member needs and business goals.
• Translate business priorities into integrated, outcome-driven roadmaps.

• Build & Lead a High-Impact Strategy Team
• Lead and scale a team of strategists, journey planners, and audience experts.
• Cultivate a team culture that values agility, accountability, innovation, and performance excellence.
• Set strategic direction and performance expectations across all client engagements.

• Data, Audience, & Activation Strategy
• Guide the use of first-, second-, third-, and zero-party data to develop advanced segmentation and targeting strategies.
• Ensure audience insights power personalized journeys and scalable content activation across paid and owned channels.
• Collaborate on development of addressable media strategies to drive efficient reach, relevance, and conversion.

• Bridge Media, Creative & Experience
• Ensure seamless collaboration between media, creative, and experience teams through a unified audience strategy and measurement framework.
• Provide strategic guidance that informs creative development, content strategy, and journey design—grounded in member insights.
• Partner with creative leads to bring intelligent content strategies to life across the member lifecycle.

• Enable Optimization, Personalization & Technology Integration
• Direct the application of Mar Tech and AdTech platforms (Adobe, Pega, Live Ramp, Optimizely) to enable real-time targeting, personalization, and optimization.
• Oversee development of test-and-learn programs and performance measurement frameworks across all channels.
• Ensure strategies are operationalized with full visibility into ROI, CLV, and incremental impact.

• Influence Executive Stakeholders
• Serve as a strategic partner and thought leader to client’s senior leadership across marketing, digital, and product organizations.
• Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results.
• Represent the agency’s performance vision in high-stakes executive forums.

• Storytelling – turn strategy into simple, powerful narratives that resonate across creative, media, and executive audiences.
• Forward Thinking – challenge the status quo and lead clients to future-state solutions that unlock growth.
• Business Acumen – connect marketing investment to ROI, CLV, and revenue outcomes.
• Curious Creativity – combine analytics with intuition to solve complex problems and inspire bold thinking.
• Agile Leadership – lead with speed and flexibility, adapting to change without losing focus.
• Insightful Tenacity – push past the obvious, uncovering the “why” beneath the “what” to drive real impact.
• Collaborative Spirit – unify diverse teams behind a common strategy and shared accountability.

• 15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations.
• Proven track record of designing and leading acquisition, onboarding,…