Head of Mass Affluent Segment Marketing

* Establishes the overall direction in connection with the vision. Leads development of the vision for a critical initiative and leads the development of the strategy that follows. Establishes vision and overall direction of strategic marketing plans to acquire, grow, and retain customers in support of business goals and objectives.
* Leads creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results.  Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners.  Proactively adapts to and optimizes for a changing business environment.
* Creates strategies that deliver outcomes for products/initiatives in scope and aligns to the established vision. Removes barriers to deliver desired outcomes while establishing a relationship as a trusted advisor to business leaders on marketing strategies and business initiatives.
* Establishes the budget and has the capability to apply, policies and practices for planning, optimizing and administering a budget for programs/initiatives. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
* Leverages data-driven insights to provide consultation to business leadership, influencing outcomes and decisions to best support the business strategy.
* Serves as a mentor to the teams, providing coaching, assisting in developing key competencies in team members.

PNC’s total rewards package includes things like time off, benefits, learning and career development, wellness programs, recognition and much more. The benefits and programs highlighted below are just a sampling of what PNC offers its employees. To learn more, visit our .
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