Senior Manager, Journey Strategy & Project Management

** Email Execution, QA & Optimization*
* + Oversee QA processes for all email campaigns and journeys-including Litmus rendering, data checks, and deployment readiness.

+ Ensure rigorous testing practices are followed, including A/B testing and measurement frameworks.

+ Analyze campaign performance, provide insights to stakeholders, and recommend optimization strategies rooted in data and industry best practices.

+ Stay current with advancements in enterprise marketing automation, email trends, data privacy requirements (including CASL), and measurement strategies

** This is a hybrid role*
* We are seeking an experienced, people-focused Senior Manager, Journey Strategy & Project Management to lead our delivery processes, optimize team performance, and oversee end-to-end management of complex, data-driven email programs. This role requires strong leadership, advanced project management capabilities, and hands-on expertise in enterprise workflow tools-including Workfront administration-to ensure operational excellence across our Digital Communications portfolio.

+ Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do.

+ Ensures alignment between values and behaviour that fosters diversity and inclusion.

+ Regularly connects work to BMO's purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.

+ Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.

+ Attracts, retains, and enables the career development of top talent.

+ Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance. Provides strategic input into business decisions as a trusted advisor.

+ Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.

+ Acts as a subject matter expert on relevant regulations and policies.

+ May network with industry contacts to gain competitive insights and best practices.

+ Develops the business case by identifying needs, analysing potential options and assessing expected return on investment.

+ Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution.

+ Leads the execution of initiatives/programs; assesses and adapts as needed to ensure quality of execution.

+ Acts as the prime subject matter expert for internal/external stakeholders.

+ Defines business requirements for analytics & reporting to ensure data insights inform business decision making.

+ Leads change management programs of varying scope and type, including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.

+ Directs the planning & implementation of operational programs for an assigned digital portfolio/strategy and executes within required service level agreements and standards.

+ Acts as a trusted advisor to assigned business/group for assigned initiatives/business programs.

+ Recommends and implements solutions based on analysis of issues and implications for the business.

+ Assists in the development of strategic plans and holistic business programs.

+ Identifies emerging issues and trends to inform decision-making.

+ Helps determine business priorities and best sequence for execution of business/group strategy.

+ Builds effective relationships with internal/external stakeholders.

+ Ensures alignment between stakeholders.

+ Breaks down strategic problems, and analyses data and information to provide insights and recommendations.

+ Employs systems (e.g. customized exception reports, tracking reports etc.) to manage information.

+ Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.

+ Monitors and tracks performance and addresses any issues.

+ Designs and produces regular and ad-hoc reports, and dashboards.

+ Participates in change management activities.

+ Provides input into the planning and implementation of strategic insights programs.

+ Reviews the ongoing programs for effectiveness, considers industry trends and recommends enhancements; makes changes as required.

+ Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.

+ Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.

+ Implements changes in response to shifting trends.

+ Broader work or accountabilities may be assigned as needed.

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* Qualifications:

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* + 10+ years of overall experience including 5+ years of digital marketing or CRM operations, including enterprise-scale email program management.

+ 4+ years of direct team leadership experience, managing project or marketing operations teams.

+ Workfront administration experience is…