VP​/SVP, Integrated Client Strategy

POSITION SUMMARY:

The VP/SVP, Integrated Client Strategy serves as a trusted, strategic advisor to C-suite clients. They focus on achieving client business objectives and goals through integrated and innovative media, data, measurement, and customer-intelligence strategies.

The VP/SVP leads holistic media strategy, integrated planning, and advanced marketing transformation, ensuring that NOVUS is driving measurable value across the entire customer journey. This leader brings exceptional fluency in digital media, data, analytics, and insights, marketing technology, personalization, and AI-and can translate complex concepts into strategic recommendations that inspire confidence at the highest levels.

A master orchestrator, the VP/SVP integrates the strengths of cross-functional specialists (Media Investment & Activation, Data & Insights, Technology, Program Management) to architect solutions that are innovative, actionable, and profitable. The role is responsible not only for excellence in delivery, but also for protecting and expanding organic revenue, deepening client relationships, and guiding long-term growth.

PRIMARY RESPONSIBILITIES:

Strategic Leadership & C-Suite Advisory

• Serve as the senior strategic voice for key accounts, functioning as a boardroom-ready advisor who can address complex business challenges with authority and clarity.
• Translate clients' business objectives into integrated media strategies that leverage the full capabilities of data, technology, analytics, personalization, local intelligence, and AI-driven insights.
• Guide clients through high-impact decisions across brand, performance, customer experience, and local-market strategy.

Integrated Strategy Development

• Lead the creation of holistic, full-funnel media strategies that drive near-term performance and long-term brand and business growth.
• Ensure all strategies are grounded in rigorous quantitative and qualitative insights, and that they apply industry-leading digital, programmatic, and tech-enabled approaches.
• Champion the integration of advanced analytics, modeling, automation, and personalization frameworks to elevate planning and performance.

Client Relationship Leadership & Revenue Growth

• Own senior-level client relationships, building deep trust through proactive guidance, strategic rigor, and operational excellence.
• Protect, retain, and grow organic revenue by identifying whitespace opportunities, elevating client engagement, and introducing innovative solutions that expand NOVUS' value.
• Partner with clients to develop multi-year roadmaps that improve marketing effectiveness, operational maturity, and data sophistication.

Team Leadership & Orchestration

• Lead, mentor, and inspire a high-performance team of strategists, fostering mastery in digital, data-driven planning, and consultative client partnership.
• Orchestrate cross-functional expertise across Activation, Analytics, Technology, Local Strategy, and Business Intelligence to deliver integrated solutions.
• Cultivate a culture of innovation, accountability, and continuous learning aligned with NOVUS' values.

Business Development & Industry Leadership

• Deliver aggressive organic revenue growth goals by assessing client needs and opportunities and persuasively selling in agency solutions.
• Collaborate with other Offering Leads (Investment, Data & Insights, Technology) to vision and design new solutions, based on market demand.
• Serve as a key member of the business development team, playing a central role in RFP responses, thought leadership, pitch strategy, and high-profile presentations.
• Represent NOVUS as an industry leader-bringing forward provocative POVs on the future of media, privacy, AI, personalization, and measurement.

Operational & Financial Management

• Oversee account profitability and forecasting for key accounts.
• Ensure exceptional delivery quality, operational efficiency, and alignment between strategic ambition and executional excellence.
• Other duties as assigned by supervisor or department head

REQUIREMENTS:

• 15+ years of experience in media, marketing, or consulting roles, including extensive leadership at the VP/SVP level.
• Proven track record advising C-suite executives…