Associate Director, Planning

Associate Director, Planning role at Infinite Roar

The Associate Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The ideal candidate is a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development.

This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.

• Strategize with internal directors, partner agencies and client to develop innovative, well-targeted marketing solutions
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Assume accountability and ownership of campaign planning for assigned client accounts
• Embrace and encourage a culture based on teamwork, collaboration, and support
• Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Serve as escalation point for teams to help troubleshoot issues
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Oversee budget management and flowchart development and QA
• Responsible for management and development of Associates and Senior Associates

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• 5+ years of experience in media planning/strategy across media channels
• Previous team management experience
• Strong digital media experience and local media planning/buying preferred
• Experience in insurance, financial services, home or auto categories a plus
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
• Proven experience in successfully managing multiple work streams at one time
• Strong organizational, communication, and time-management skills
• Excellent presentation skills to effectively lead meetings in-person with key clients
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and Power Point
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, Com Score a plus)

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process…