Event Director

Informa Markets , a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Chicago,Phoenix,New York, NY, or Boulder, CO office.

As the Event Director- NAB Engineering, your role is to strategically build and expand both live and virtual event portfolios. You'll drive the tactical implementation of these strategies alongside your show team, ensuring that results align with established KPIs and financial objectives. Acting as the 'face' of the brands, you'll cultivate strong relationships with key stakeholders across the board, including exhibitors, attendees, and association partners.

You will be accountable for, and evaluated based on, the financial, operational, and customer performance of the events. This responsibility will require you to make informed decisions that lead to commercially successful and financially viable products for customers. Your focus will be on increasing market presence, engaging the community, and delivering an outstanding customer experience.

Role Accountability and Duties
:

Strategy and Growth

• Develop long and short-term strategic plans for events – both physical and virtual
• Manage tactical implementation of strategic plans and lead Event Manager in developing tactics brief
• Deliver on financial, operational and customer oriented-brand objectives (e.g., new business and customer retention, NPS, customer satisfaction)
• Build strategies to seize new market opportunities, or grow the brand(s) into adjacent sectors or customer segments (across geographies, platforms, and verticals)
• Support the development of event/product pricing strategies, based on strategic layout of an event space, product bundling options, value-based pricing and commercial drivers
• Support the development of key strategic partnerships and management of association relationships

Quality and Innovation

• Lead the delivery of outstanding customer experience, working with the team to create innovative and interactive experiences at the events
• Drive creative and new ideas to engage customers at and around the events. Prototyping new ideas and innovative approaches.
• Challenge current restrictions in thinking to increase engagement of an event for the customer

Operational Leadership

• Manage P&L in collaboration with team managers and Finance
• Provide accurate and timely reporting of KPIs and forecasts
• Provide monthly reports and high-level leadership reports
• Manage collaboration across the business functions of Sales, Marketing, Operations, Finance, IT and Registration
• Responsible for overall customer experience
• Line management of team managers through regular 1:1’s, professional development, and coaching and mentoring
• Monitor team and individual performance against targets, KPIs, and MBOs
• Support on the recruitment and assessment of new hires to the team
• Support where necessary in the annual financial planning and quarterly forecasting meetings reviews

Execution

• Monitor and manage the day-to-day execution of events across Marketing, Sales, Operations, Media and more
• Provide guidance in the development of all marketing, experiential, and partner programs
• Help guide the development of all live content and conference programming
• Manage the development and execution of all operationally related programs

• Minimum of 5 years experience leading exhibitions, preferably in B2B sector
• Strategic planning experience
• Experience leading teams and acting as an inspirational leader with charisma and energy
• Ability to develop relationships at senior level and support the management and interaction with of high value customer accounts
• Experience of reporting, budgeting / forecasting
• Experience of building…