Email Marketing Generalist

Overview

Title: Email Marketing Generalist

Position Type: Full-Time

Department: Marketing

Reports To: Sr. Manager, Member Engagement Marketing

Company Overview: Founded in 1991, Americas’ SAP Users’ Group (ASUG) is the world’s largest SAP user group, serving 2,300-plus businesses via company-wide memberships. ASUG is a Chicago-based organization that helps people and organizations get the most value from their investments in SAP technologies. We believe in the power of community and offer our members a wide range of in-person and virtual events, insightful webcasts, and member-told stories with endless opportunities for networking, education, and research.

You’llfeel right at home in our community.

Our Values:

• Inspire Trust: We build trust through transparency, integrity, and respect. Join us to be part of a team that values honesty and ethical behavior.
• Lead the Charge: We are pioneers in our field, always striving for innovation and excellence. Be a part of a forward-thinking organization that encourages leadership at all levels.
• Join Together: Collaboration is at the heart of what we do. Work with a diverse group of professionals who support and uplift each other.
• Work Fearlessly: We embrace challenges and are not afraid to take risks. If you are bold and ambitious, you will thrive here.
• Celebrate Customers: Our members are our top priority. Help us create exceptional experiences and celebrate their successes.

The Email Marketing Generalist supports the timely, accurate, and high-quality execution of member-facing email communications. This role focuses on fulfilling assigned email requests, building and reviewing emails, applying the correct segmentation from established playbooks, and ensuring each message reaches the right members at the right time. The position helps maintain consistency across channels by following established templates, brand voice guidance, and operational processes.

This role is detail-oriented, dependable, and committed to delivering clear, member-focused messages that enhance the member experience.

• Email Build Execution: Develop, assemble, and format emails in Hub Spot using approved templates, ensuring clean layouts, accurate content, and a smooth reader experience.
• Request Fulfillment: Complete assigned email requests on schedule, following established processes, segmentation rules, and template guidelines.
• Quality Assurance: Conduct thorough QA checks: links, tracking, layout alignment, accessibility basics, and mobile responsiveness. Ensure polished delivery.
• Reporting Support: Pull standard email performance reports in Hub Spot and assist with top-line insights for internal teams.
• Process Adherence: Follow the established email playbook, maintaining consistency in formatting, content structure, and deployment workflows.
• Collaboration & Intake: Work with internal teams to clarify request details, confirm required assets, and ensure emails are set up according to expectations.
• Template Stewardship: Maintain familiarity with available templates and support layout adjustments with Creative teams to improve clarity and readability.

• Bachelor’s degree in Marketing or equivalent experience.
• OR 2+ years managing email campaigns for enterprise-level businesses.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skills, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Required:

• Demonstrated experience building marketing emails, newsletters, or automated sends within an email platform.
• Ability to follow established processes, segmentation rules, and audience playbooks with accuracy and consistency.
• Strong attention to detail in layout, formatting, and link accuracy, with an eye for clean, accessible email presentation.
• Comfort working through a steady queue of assigned tasks and meeting deadlines with reliable turnaround.
• Basic understanding of email performance metrics and how they guide improvements to builds and structure.
• Abil…