Paid Media Manager

(Please note that we will only consider local candidates for this hybrid role.)

Marcel Digital is a Chicago-based, award-winning digital marketing and web development agency, proudly independent since 2003. We specialize in driving measurable growth for B2B organizations through integrated strategies across paid media, SEO, analytics, and web development.

We've built a high-performing team that thrives on collaboration, curiosity, and results. Our culture is anchored in authenticity, integrity, accountability, and curiosity - and we're serious about creating an environment where people can grow, not just as professionals but as individuals.

At Marcel, we invest in becoming exceptional at what we do. From sending team members to top industry conferences around the world to hosting hands-on learning sessions and fostering daily peer-to-peer collaboration, we believe growth is a shared journey. If you're passionate about doing meaningful work with smart, kind people - we'd love to meet you.
Position Summary

As a Paid Media Manager at Marcel Digital, you'll be at the forefront of driving measurable revenue growth for our B2B clients. You'll own the strategy, execution, and optimization of multi-channel paid media campaigns across platforms including Search (SEM), Display, Paid Social, Feed Management, Affiliate Marketing, and emerging digital channels. Your work won't just generate leads-it will generate the right leads that convert into real business outcomes.

This role requires more than channel expertise-it requires strategic thinking, data fluency, and a deep understanding of complex B2B buyer journeys. You'll develop performance-driven campaigns that align with each client's broader marketing and sales goals, leveraging every dollar for maximum impact. As part of our integrated team, you'll collaborate closely with SEO, data, and development experts to deliver full-funnel solutions that are as smart as they are scalable.

Reports to:

Director of Paid Media
Role Description

• Performance and Budget Management
  Drive performance with precision. You'll own the management of KPIs and budgets, ensuring every campaign is both high-impact and cost-effective. Your role is not just to hit targets but to consistently exceed them-delivering results that directly support our clients' revenue goals while maintaining efficiency and discipline around budgets and timelines.
• Strategic Client Partnership
  Be a trusted partner to our clients. You'll develop deep, consultative relationships with clients, offering strategic direction rooted in data and insight. Your ability to ask the right questions, offer meaningful recommendations, and evolve strategies in real time will reinforce our role as a thought partner, not just a vendor. You'll understand where our clients are headed-and help them get there faster.
• Client Engagement & Growth
  From onboarding to long-term growth, you'll play a central role in cultivating strong, enduring client relationships. You'll lead with empathy and action, making sure new clients feel our commitment from day one. Through consistent executive-level engagement and proactive strategy development, you'll help grow accounts and drive meaningful business outcomes that clients can take straight to their leadership.
• Operational Excellence & Accountability
  Deliver with integrity. You'll lead by example in upholding a culture of reliability, transparency, and accountability. Clients will count on you to deliver what we promise-every time. Your ownership mindset will strengthen client confidence and set the standard for operational excellence across our team.
• Thought Leadership & Innovation
  Shape the future - internally and externally. As a thought leader, you'll share insights and trends that move the industry forward while contributing to Marcel's internal knowledge ecosystem. Your strategic thinking and innovative mindset will not only elevate client work but also deepen our agency's collective expertise and impact.

Qualifications & Ideal Fit

This role is ideal for a driven, results-focused digital marketer who thrives in fast-paced, client-centric environments. You combine strategic vision with precise execution and know how to navigate the complexities of B2B marketing, from long sales cycles and niche targeting to multi-stakeholder decision-making. You're curious enough to challenge assumptions, disciplined enough to drive measurable impact, and motivated by helping clients win.

You'll thrive in this role if you:

• Bring 3-5 years of experience managing paid media campaigns across Google Ads, Microsoft Ads, Linked In, Meta, and programmatic/display platforms.
• Have a proven track record in B2B lead generation and/or ecommerce performance marketing.
• Understand how to drive performance across the full funnel, from awareness to conversion.
• Are data fluent, with strong analytical skills and the ability to translate metrics into meaningful insights.
• Have hands-on experience with Google Analytics (GA4), Looker Studio, and CRM platforms…