Manager, Data Science & Platforms

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

The Manager, Data Science & Platforms is responsible for advanced audience development, technology enablement, and client-facing data strategy implementation. This role combines deep expertise in data science methodologies with hands‑on platform management and client consultation to deliver high‑value insights and business impact. Working at the intersection of technical innovation and client success, this position serves as both a strategic advisor and technical expert, driving data‑driven marketing solutions across diverse client portfolios.

• Guide clients in clean room strategy and enable the use of future‑proofed technology solutions
• Create and oversee propensity model development using machine learning for net new and refresh of existing audiences
• Perform comprehensive audience analyses on existing customer segments and collaborate across internal teams to present actionable insights
• Develop and implement statistically sound test designs, minimizing bias and delivering measurable outcomes
• Index report Python script runs and maintenance for data organization leading to more efficient analysis
• Develop and implement test‑and‑learn roadmaps to continuously refine strategies and optimize data‑driven decisions

• Work with Advertising Technology & Marketing Technology partners and manage day‑to‑day onboarding of client data
• Oversee 1st party & 3rd party data enablement, match rate tracking, audience distributions, and billing tracking
• QA and troubleshooting of 1st party onboarded data to ensure acceptable match rates with client systems
• Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
• Actively attend training sessions with various vendors and evaluate data and platform capabilities

• Build and maintain strong client relationships with ownership of day‑to‑day client interactions
• Communicate insights effectively, ensuring understanding and application of data science outcomes by clients
• Build impactful presentations that clearly outline the importance of analyses, insights revealed, and recommended actions
• Develop and present Audience and Data Identity 101 presentations to clients
• Provide high‑value consultation layer on top of data science deliverables
• Drive organic revenue growth through cross‑selling and up‑selling data science/platform products across client divisions

• 4+ years of experience in advertising, marketing, or data science fields, with agency experience strongly preferred
• Quantitative educational background required; degree in Statistics and/or Data Science preferred
• Prior digital advertising experience in a client‑services capacity

• Advanced proficiency in SQL, Python, and statistical modeling techniques (logistic regression, clustering, k‑means clustering)
• Experience with clean room solutions (Databricks) for audience design

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive…