Demand Generation Manager, Digital

Motus United States or Canada

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.

At Motus, were dedicated to making Work Life better for everyone, anywhere. Our team is the heart of our culture, and we live by our Work Life Pillars every day Work Happy, Work Healthy, Work Smart, Work Anywhere, and Work Together.

Motus is seeking a Demand Generation Manager, Digital to own and scale our digital channels as measurable, predictable sources of pipeline. This position reports to the VP of Demand. It is responsible for revenue impact through paid media, organic search, metadata, SEO/AEO, and the website functioning as a conversion engine.

This role blends strategy and executionsetting the vision for digital demand while remaining hands‑on with optimization, experimentation, and performance management. The Demand Generation Manager, Digital will coordinate closely with Demand Generation, Campaign Operations, Content, and Revenue Operations to ensure digital channels are tightly aligned to pipeline goals and buyer journeys.

The ideal candidate is data-driven, growth-minded, and passionate about turning both paid and organic channels into reliable pipeline engines.

• Own and scale Motus digital demand generation strategy, driving measurable pipeline and revenue impact across paid media, organic search (SEO/AEO), and the website.
• Manage and optimize paid digital programs (e.g., search, social, display, content syndication, retargeting) with a focus on efficiency, scale, and predictable pipeline contribution.
• Lead organic growth efforts, including SEO/AEO strategy in partnership with the content team.
• Build the website as a core conversion engine, partnering with Content, Product Marketing, and Campaign Operations, to improve user experience, conversion rates, and buyer journey alignment.
• Manage external agencies on strategy and execution of digital programs across channels accountable to pipeline and efficiency targets.
• Design and execute ongoing experimentation across channels (A/B testing, landing pages, messaging, offers, funnel optimization) to improve performance and learning velocity.
• Partner closely with Demand Generation and Campaign Operations to align digital programs to integrated campaigns, ICPs, and funnel objectives.
• Collaborate with Revenue Operations to ensure accurate tracking, attribution, reporting, and performance analysis from first touch through pipeline and revenue.
• Monitor, analyze, and report on channel performance, translating data into insights, recommendations, and action plans for continuous optimization.
• Manage digital budgets, forecasts, and performance targets, ensuring strong return on investment and clear accountability to pipeline goals.
• Stay current on digital marketing trends, platforms, and best practices, proactively identifying opportunities to improve scale, efficiency, and impact.
• Experience with Asana preferred.

• 6+ years of B2B digital marketing experience, with a strong focus on demand generation and pipeline growth.
• Proven track record of owning and scaling paid digital channels that deliver tangible pipeline growth and revenue impact.
• Experience with SEO/AEO, technical optimization, metadata strategy, and organic growth in a B2B environment.
• Strong understanding of website optimization, conversion rate optimization (CRO), and digital buyer journeys.
• Experience with marketing automation and CRM platforms (e.g., Hub Spot, Salesforce) and analytics tools.
• Data-driven approach capable of analyzing performance, diagnosing issues, and making decisions rooted in metrics.
• Experience partnering cross‑functionally with Demand Gen, Content, Revenue Operations, and Sales teams.
• Strong project management skills demonstrating a capacity to…