Head of Digital Channel - Hotel Chocolat

Head of Digital Channel – Hotel Chocolat US

Chicago, IL | Newark, NJ - Hybrid (on-site 3 days a week)

Hotel Chocolat has built a strong position as the UK’s favorite premium chocolate brand. As we enter the second phase of US rollout, driving our 3‑channel compounding flywheel, the Digital channel will be one of the most critical pieces for reach and scale. The Head of Digital for Hotel Chocolat US will provide strategic digital channel leadership as part of the US Leadership team and will lead the development and execution of our direct‑to‑consumer and digital reseller partners such as Amazon and Tik Tok Shop.

They will ensure sound business analysis and optimisation of sales, customer acquisition costs and lifetime value, optimisation of our current D2C platform, and build our Digital Reseller strategy. Focus on delivering sales volume and earnings performance tracking and analysis, delivery of key initiatives, marketing and trade investment, as well as delivering on key sales KPI financials. They will be responsible for locking in Year 1 programs as well as building for the future.

• Bachelor’s degree in a related field
• 5+ years’ experience leading digital channel expansion with a strong focus on direct‑to‑consumer and pureplay
• Digital P&L management, S&OP and 5‑year planning
• Strong understanding of pureplay and last‑mile delivery customers
• Revenue, conversion and trading performance in an online setting, including customer journeys and optimisation
• Leading and building diverse teams
• Key understanding of Annual Execution plan and 5‑year IVCP inputs
• Well‑developed organisational skills to manage multiple projects and priorities

• Multi‑channel or specialty channel experience
• SRM/Pricing, customer marketing and sales infrastructure/operations experience a plus

• Partner with US GM as part of the US Leadership Team to develop short‑ and long‑term strategic direction for D2C, omnichannel and pureplay partners within the digital channel.
• Own digital channel strategy and planning, deployment and performance.
• Own full digital P&L including demand and revenue, cost and overheads.
• Lead development of the digital channel demand signal and short/long term promotional plans for S&OP and S&OE.
• Work alongside finance and marketing to build the 5‑year Value Creation plan (IVCP) over the mid‑ and long‑term horizon, mapping out key scenarios for profitable growth within the digital channel.
• Drive performance across key digital metrics including lifetime value, customer conversion and customer acquisition.

• A range extending from luxury giftable chocolates to alcohol and our pioneering drinking chocolate system; the Velvetiser™. Our mission is to make people and nature happy through chocolate. Customers, colleagues, cacao farmers and suppliers can all benefit from the success we make together.
• A competitive salary and incentives based on performance
• 50% unlimited staff discount to treat yourself and your friends and family
• 70% discount off a stay in our Hotel in St Lucia
• We recognize that our employees may wish to balance their work and family/home life and therefore we are open to discussions around flexible working
• A chance to work in an exciting, innovative and expanding company

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

The base pay range for this position at commencement of employment is between USD  – USD . The total compensation package will include variable pay, medical and dental benefits, participation in a 401(k) plan, and paid time off benefits.