Social Media Manager Chicago, IL

At MERGE, we are Built Different
. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Social Media Manager, you will lead cross-functional collaboration with internal teams and client partners to develop performance-driven paid social strategies aligned to business objectives. Shape and execute paid social campaigns across platforms, including Meta, Linked In, Tik Tok, Reddit, and Nextdoor, supporting full-funnel goals from awareness through conversion. Apply platform expertise to optimize budgets, pacing, audiences, and creative performance, translating data into clear insights and actionable recommendations.

Partner closely with creative and analytics teams to guide testing and iteration, while staying ahead of platform updates and emerging trends to continually improve results.

• Own end-to-end paid social execution across platforms, including campaign setup, audience targeting, budget management, pacing, optimization, and QA
• Translate client goals into clear paid social strategies aligned to funnel stage, audience intent, and platform best practices
• Partner closely with creative teams to guide ad formats, testing frameworks, and iteration cycles that drive performance
• Monitor performance daily and proactively optimize toward KPIs such as reach, engagement, efficiency, and conversion outcomes
• Develop and maintain structured testing approaches across creative, audience, and placements
• Deliver clear, actionable reporting and insights that explain what’s working, what’s not, and why
• Collaborate with analytics and programmatic teams to support cross-channel measurement and learning
• Stay current on platform updates, emerging ad products, and evolving best practices across social ecosystems
• Provide thoughtful recommendations to internal teams and clients rooted in performance data and platform behavior

• 5–7 years of hands-on paid social experience, ideally in an agency or fast-paced client environment
• Deep platform knowledge across Meta, Linked In, Tik Tok, with exposure to Reddit and/or Nextdoor preferred
• Strong understanding of audience strategy, creative testing, optimization levers, and learning phases
• Experience managing budgets, pacing, and performance across multiple campaigns simultaneously
• Comfort working with performance data, reporting tools, and platform analytics to tell a clear story
• Ability to operate independently while collaborating cross-functionally with strategy, creative, analytics, and client teams
• Healthcare, regulated category, or compliance-driven experience is a plus but not required

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $76,000-$91,250
, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

• Ability. Mastering our craft
• Agility. Delivering with a growth mindset
• Humility. Collaborating for shared success

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!