Digital Asset Specialist

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, Timber Tech®, AZEK® Exteriors, Versatex®, fermacell®, and Stru Xure®. With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally.

Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

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Reporting to the Manager, Digital Operations & DAM, the DAM Manager oversees enterprise-wide governance, organization, metadata management, and lifecycle operations across Bynder and Adobe AEM Assets. This role ensures all brand, product, creative, and marketing assets are properly cataloged, consistently tagged, rights‑managed, and easily discoverable for global teams.

The DAM Manager partners with Brand, Creative, Marketing, Product, Sales, and IT teams to standardize workflows, support adoption, and ensure the DAM ecosystem enhances content delivery across websites, apps, campaigns, and customer‑facing tools.

This position will be based at James Hardie’s Fulton Market office in Chicago, IL, with a hybrid in‑office schedule.

• Maintain and evolve the taxonomy, folder structure, metadata schema, and tagging standards across Bynder and Adobe DAM.
• Govern ingestion workflows to ensure all new assets are properly cataloged, tagged, and rights‑compliant.
• Oversee asset lifecycle management including version control, archival, expiration, and permissions.
• Ensure asset availability, publishing workflows, and integrations support enterprise content delivery (web, apps, campaigns, social, sales enablement).

• Enforce asset governance standards and naming conventions across teams and markets.
• Manage rights metadata, licensing windows, expirations, and usage restrictions.
• Conduct regular audits to ensure data quality, metadata accuracy, and compliance with brand standards.
• Serve as a key contributor to the DAM Governance Committee or Operational Working Group.

• Partner with Brand and Creative Operations to support production workflows and creative delivery.
• Collaborate with Digital Product, Marketing, and Sales to define how assets flow into websites, apps, CRM, and channel platforms.
• Partner with IT/Engineering on system enhancements, troubleshooting, integrations, and roadmap planning.
• Support regional and global teams, ensuring alignment with global taxonomy standards.

• Lead onboarding and training for new DAM users across the enterprise.
• Develop documentation, best practices, and training materials to support adoption.
• Provide ongoing support, manage user requests, troubleshoot issues, and facilitate continuous improvement.

• Track and report on key DAM performance metrics, including search success rate, asset usage, adoption, metadata completeness, and lifecycle compliance.
• Identify opportunities to optimize asset reuse, reduce duplication, and streamline content operations.
• Provide insights to leadership about system adoption, governance gaps, and workflow improvement opportunities.

• 3–5+ years of experience in DAM management, digital content operations, or related fields.
• Hands‑on experience with enterprise DAM platforms, preferably Bynder and Adobe AEM Assets
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• Strong understanding of metadata, taxonomy design, governance frameworks, and asset lifecycle management.
• Experience supporting creative, brand, marketing, and digital teams.
• High attention to detail, strong organization, and excellent communication skills. Ability to manage multiple stakeholders and operate within a fast‑paced, matrixed environment.
• Familiarity with workflows supporting web, app, CRM, and channel content delivery.

What Success Looks…