Digital Marketing Manager, Lifecycle & Automation

We are working with a well-established, mission-driven organization to hire a Digital Marketing Manager focused on email lifecycle, personalization, and marketing automation.
This is not a traditional generalist role. This person will own how users are segmented, nurtured, retained, and re-engaged across digital channels. This role will have 1 direct, the company will require a hybrid 3 day in-office schedule in Chicago.

• Building and executing end-to-end email and lifecycle campaigns (acquisition, nurture, retention, reactivation)
• Developing advanced segmentation and personalization strategies based on user behavior and data
• Managing automated, triggered, and drip campaigns using enterprise-level marketing automation tools
• Partnering cross-functionally with content, product, analytics, and web teams
• Pulling, analyzing, and reporting on campaign performance (GA4, automation platforms, dashboards)
• Optimizing campaigns through testing and data-driven insights
• Managing and mentoring 1 direct report

• 5+ years of experience in digital marketing with a strong email/lifecycle focus
• Hands‑on experience with Marketo and/or Salesforce Marketing Cloud
• Strong understanding of customer journey mapping, personalization, and automation
• Comfortable working with HTML and CRM-connected environments
• Ability to independently analyze data and translate insights into action
• Thrives in a structured, detail-oriented, review-driven environment
• Open to B2C or B2B backgrounds; industry experience is flexible

This role has a budgeted salary of $100k‑$110k with potential 5% yearly bonus along with health, dental and vision benefits.

Apply today!

Natalie Saccone
Senior Marketing Recruiter
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

All assignments are at-will and their duration is subject to change.