Marketing Analytics Manager

About Covista

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech‑enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage ista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions, and see the tangible impact of their work on healthcare education and workforce development.

We operate on a hybrid schedule with four in‑office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship‑building, fostering a dynamic and collaborative work environment.

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The Marketing Analytics Manager will serve as the primary marketing analytics leader for Walden University. This role is accountable for full‑funnel marketing analytics connecting brand performance, media impact, web behavior, CRM engagement, and down‑funnel conversion to business outcomes. Acting as the primary analytics liaison between the central marketing team and Walden’s business leadership, this position requires a strong analytical mindset, data storytelling expertise, and a working knowledge of a diverse marketing mix.

The ideal candidate will bring fluency in brand measurement, media and web analytics, database marketing, and enrollment‑focused KPIs, while also possessing the communication and project management skills to align marketing analytics priorities with business objectives. This is a highly visible role, responsible for translating insights into action and guiding the analytics roadmap to support Walden’s strategic growth.

Key Responsibilities

• Serve as the primary Analytics & Insights contact for Walden, coordinating research plans and aligning analytics strategy with institutional goals.
• Align Center of Excellence (COE) analytics team members to prioritize and deliver high‑impact analytics initiatives for Walden.
• Continuously monitor marketing and media performance trends, proactively identifying anomalies and emerging patterns to flag risks or capitalize on opportunities early.
• Lead deep‑ dive analytics investigations and communicate findings effectively to stakeholders across all levels, including executives.
• Own measurement strategy for key marketing initiatives and benchmark performance against targets, providing proactive updates.
• Collaborate with the forecasting team to identify performance drivers, prescribe actions to mitigate headwinds and capitalize on tailwinds.
• Integrate data‑driven insights, anecdotal feedback, and consumer research to build a comprehensive understanding of business performance drivers.
• Create data visualizations and presentations hands‑on, while collaborating with COE teams to enhance automation and reporting efficiency.
• Manage multiple concurrent projects, partnering with stakeholders to ensure clear prioritization and timely delivery of analytics outputs.

• Bachelor’s degree in marketing, business, statistics, or a related field;
  Master’s preferred.
• 5–8 years of experience in marketing analytics, including at least two years in a managerial capacity leading processes and projects.
• Proficiency in SQL for querying and manipulating large datasets.
• Expertise in data visualization tools such as Tableau, Power BI, or Looker.
• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency with generative AI platforms and…