Analyst, IT​/Tech, Data Analyst

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Analyst, Applied Analytics

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The Analyst position is an entry‑level position that uses research, data, reporting and analytics techniques to answer client business questions, assists with developing ‘test‑and‑learn’ approaches that roll‑up to the client’s larger learning objectives, and implements best practices around research, analytics and campaign measurement.

• Help drive day‑to‑day research & analytics efforts while delivering impactful, actionable insights
• Support execution of customer, media, brand, and market research that produce unique insights and opportunities
• Synthesize research results and uncover overarching themes to drive the client’s business forward
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research (Nielsen, MRI, Com Score, eMarketer, etc.) and agency research applications to client business
• Foster strong relationships with internal client teams
• Assist internal groups in maximizing the use of available research sources and proprietary studies

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 6+ months of related experience
• Experience in media/marketing research, consumer insights, business consulting, or data analysis
• Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) is a plus
• Experience with Tableau, Good Data, Datorama, SQL is a plus
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability,…