Digital Marketing Manager

Overview

Hiring Now: DIGITAL MARKETING MANAGER

Lettuce Entertain You Restaurants is looking for an Digital Marketing Manager with 5+ years of paid digital marketing experience to join our team. We reward our teams with benefits, career-long training and growth opportunities.

• 5+ years of experience leading paid digital marketing strategy across multiple platforms, using digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
• Skilled in collaborating with cross-functional teams, including software developers / technical teams on tracking, tagging, and measurement implementation
• Experienced with managing agency partners and holding them accountable to performance
• Experienced with audience segmenting, targeting, creative A/B testing, and performance optimization
• Ability to translate data into clear insights and business recommendations

• Competitive Salary
• Paid Time Off - including Paid Holidays, Personal Days & Vacation
• 401(k)
• Blue Cross Blue Shield Medical Insurance
• Dental & Vision Insurance
• Life, Accident Protection & Critical Illness Insurance
• Domestic Partner Benefits
• Restaurant Discounts
• Employee Assistance Program - focusing on a commitment to mental health & wellness

Lettuce is a culinary-driven restaurant company with a genuine commitment to our people: we welcome unique perspectives and nurture diverse talents at 130+ locations, supported by our Culture of Caring. If you’re ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today! We participate in E-Verify / Participamos en E-Verify

• Develop, lead and manage performance-driven paid digital marketing strategies across channels for Lettuce and our restaurants to drive measurable business results in partnership with individual restaurant, brand, festival and event marketing team
• Partner with various internal and external agencies to ensure effective, data-informed digital marketing efforts, aligned with company growth and other strategic goals
• Define campaign objectives, audience strategies and KPIs tied directly to business outcome
• Manage digital campaign performance and lead comprehensive post-campaign analysis, translating insights into actionable recommendations across key business metric
• Oversee planning, activation, testing and optimization of campaigns including Google Ads, Meta, Tik Tok, You Tube, programmatic advertising and other relevant channels
• Ensure proper tagging, pixels, conversion tracking and data flows across websites, ecommerce, loyalty platforms and mobile experience
• Research and evaluate emerging and evolving digital marketing tools, platforms and industry trends (including learning and responsibly testing with AI
• Provide corporate digital marketing forecast and budget planning data, projections and other inputs based on historical performance and growth target
• Model and promote teamwork across all team
• Use tact and good judgment when dealing with challenges pertaining to guests, vendors and employees, and respond with patience and courtes
• Work a variety of days and shifts (including early mornings, late nights and weekends) at multiple sites with or without overnight travel, as neede
• Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds

• 5+ years of experience leading paid digital marketing strategy across multiple platforms, using digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
• Skilled in collaborating with cross-functional teams, including software developers or technical teams on tracking, tagging, and measurement implementation
• Experienced with managing agency partners and holding them accountable to performance
• Experienced with audience segmenting, targeting, creative A/B testing, and performance optimization
• Ability to translate data into clear insights and business recommendations

Salary Range: USD $90,000.00 - USD $ /Yr.