Senior Analyst, Analytics; Paid Media

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:

• Deliver client and internal solutions through quantitative analysis in line with industry best practices
• Execute analytics projects in coordination with the analytic team lead and partners across the agency
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
• Contribute to innovation within digital marketing and analytics within the agency and industry

• Define, prioritize and execute various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
• Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
• Analyze short term impact of marketing but also the long-term impact on brand and competitive position
• Assist analysts with skill development and problem solving
• Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
• Ability to share & present learnings with the larger team
• Establish collaborative, productive working relationships with data platforms, investment, and BE teams
• Identify and build business case and provide feedback on best practices
• Assist manage product/service development
• Provide training to employees across departments on analytical approaches to marketing

• 2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations.
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
• Knowledge in multivariate testing and statistical analysis
• Excellent written, oral communication and presentation skills
• Proficient in Excel, Word, Power Point
• Detail oriented, quick learner, and able to balance multiple tasks
• Strong project management skills and attention to detail
• Data Fluency:
  Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected
• Internal Resource Expert:
  Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings
• Strong Excel aptitude (understanding of VLOOKUPs, pivots, visualizations)

Preferred, but not required:

• Familiarity in enterprise Analytics tools preferred, including:
  Tableau (preferred), Datorama, Power BI
• Preferred experience in one or more of the following analytics platforms:
  Analytics Platforms:
  Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
• Experience in Programmatic DSPs, SEM Platforms and Social…