Media Analytics and Insights Manager

Company description

Arc is the leading creative engine within Publicis’s group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce — breakthrough creative solutions fueled by data‑driven insights. It’s a proven approach that’s earned us recognition as WARC’s #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies.

And we do it all in an irresistible culture that’s put Arc on the AdAge Best Places to Work list.

As Associate Director, Analytics & Insights, you will play a key role on the Strategy / Commerce Experience (CX) team designing and delivering analytical solutions to support and elevate the analytics function within Arc.

Within this role you will collaborate closely with Account and CX Media teams, fostering cross‑functional partnerships to design and implement analytics solutions across a variety of commerce and retail media campaigns. You will lead the building, development, and delivery of modern end‑to‑end reporting services. These services support future analytics solutions tailored to CPG/retail needs.

This role combines deep industry expertise with advanced data science and modeling skills. It leads all aspects of implementing innovative solutions. It uses both proprietary and acquired data to meet client needs and align with broader Groupe objectives.

• Lead development and reporting services to build high‑quality automated analytics solutions and help strengthen the core of our analytics application platform.
• Serve as a key resource to organize and benchmark individual commerce media program results, provide performance insights and optimization recommendations as well as identify cross program macro trends and optimizations across different brand, category and retailer programs.
• Collaborate closely with both internal and client teams to design and develop cutting‑edge analytics solutions, define technical requirements, and oversee the development lifecycle.
• Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs, be it internal teams, client customer marketing managers or client sales teams.

• Integrate data and technology to help drive product development and roadmap creation, collaborating across teams to deliver scalable analytics / insights applications that enhance client business outcomes.
• Spearhead the development, testing, and assessment of analytics platform capabilities, productivity tools, and applications to drive impactful results.
• Propose and own the utility of analytic frameworks tailored to address specific client needs within the CPG & Retail vertical.
• Use category knowledge to assess current capabilities and data science offerings internally at Publicis across audience insights, investment strategy, media activation, measurement, and budget optimization, and then propose and own an Analytic Solutions Roadmap for the vertical.
• Thrive in this role if you…
• Are highly collaborative and solutions oriented.
• Are obsessed with using data‑driven insights to drive commerce media efficiency and effectiveness.
• Have a combination of both functional and technical skillsets.
• Are driven by growth opportunities within analytics solutions and across analytics operations, with pathways for leadership and people management.
• Are interested in new AI‑based automated analytics solutions, tools, and applications to improve productivity, streamline costs, reduce time and effort, and boost client satisfaction.
• Want to expand your understanding of the digital marketing retail media landscape and establish how analytics solutions maximize value for Arc’s clients.

• Education:
  
  Bachelor’s or Master’s degree in Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field.
• Minimum of 5 years of experience in data science, analytics, or consulting for the CPG and/or Retail sector.
• Proven experience in client‑facing…