Product Manager - Data Collection

Career Area

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

The Data Collection Product Manager oversees the strategy, development, and optimization of tools designed to acquire, manage, and utilize customer contact information(e.g., email, phone, permission to market, CRM data). They will bridge engineering, marketing, and compliance teams to enhance data accuracy, ensure regulatory compliance, and improve user engagement. This role will manage 4-6 individual contributors (product owners and supporting roles).

• Strategy &
  
  Roadmap:
  
  Define the vision for customer data collection, prioritizing features that improve data quality, latency, and accessibility. This includes centralizing management and standards around data collection through all applicable channels. Responsible for acting as Project Manager for larger, more complex projects with high value to the organization

• Product Development: Translate user needs into technical requirements for engineering teams, overseeing the lifecycle of data capture tools (forms, APIs).

• Data Flow & Pipeline Management: Oversee the end-to-end flow of data from ingestion to consumption, ensuring reliability, velocity and modernization

• Data Accuracy & Quality: Ensure high-quality, actionable data through validation tools and deduplication processes.

• Compliance & Privacy: Ensure all contact collection methods comply with regulations such as GDPR, CCPA, and CAN-SPAM.

• Governance & Compliance: Ensure data products adhere to security, privacy, and regulatory frameworks.

• Customer Insights: Analyze data, conduct user research, and collect feedback to improve user experience and increase conversion rates.

• Cross-Functional Collaboration: Partner with marketing (for campaigns), sales (for lead management), and legal teams.

• Stakeholder
  
  Collaboration:
  
  Work with stakeholders to determine long and mid-term product development strategy for the Marketing Communities and ensure alignment with overall member engagement vision and strategy. Ensure buy-in for the product development strategy both internally and with key internal business partners. Partner with data engineers, analysts, and business leaders to translate business needs into technical data requirements.

• Product Lifecycle Ownership: Lead all phases from ideation to post-launch monitoring, using feedback to adjust products.

• Team Management and Vision: Manages and mentors teams and associated budgets; designs enablement plans to enhance team capabilities. Participates in strategy development and implementation of marketing technology and/or marketing data tools and techniques to improve business outcomes. Evaluates existing marketing technology and/or marketing data tools and systems capabilities, shares recommendations for improvement.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Technical Excellence: Knowledge of a given technology and various application methods; ability to…