Senior Analyst, Measurement & Attribution

Job Description

As a Senior Analyst, Measurement & Attribution, you will play an important role in our US-based attribution modeling capabilities. Reporting into the Senior Manager, you will use data science techniques to examine marketing activities and estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data.

You will be hands‑on, building and revising code and inspiring creativity.

• Manage data collection with clients
• Develop reports and processes to ensure data quality control
• Promote innovation in analytics to exceed client expectations
• Implement and refine attribution models
• Interpret and visualize model estimates and diagnostics
• Champion continuous improvement and strategic evolution

• Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree).
• 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
• Experience working with and measuring TV, digital media, and CRM data
• Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (e.g., Naïve Bayes, Markov Chain, Random Forest)
• Advanced modeling skills with Python and RCloud environment experience, especially GCP and AWS
• Experience working with platforms like Databricks (advantageous if you have this)
• Data visualization experience with tools like Tableau or Power BI (advantageous if you have this)
• An understanding of marketing goals and how different media channels support these goals
• Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
• Experience working with teammates, especially global teams, to share insights and techniques

The annual salary range for this position is $78,000-$107,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to, providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Chicago

Merkle

Full time

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to Appli by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).

Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.