Developer Marketing Manager

DESCRIPTION

We're looking for a Developer Marketing Manager to build and scale our developer acquisition engine, shape an outstanding onboarding experience, and create the foundations for a modern, community-driven developer ecosystem at Sinch.

This role will own the developer digital journey end-to-end - from first touch through activation, engagement, and advocacy - while partnering deeply with Product, Developer Experience, Growth, and Documentation teams.

You'll be the bridge between what developers need and how Sinch shows up across channels like Stack Overflow, Git Hub, Reddit, Discord, webinars, documentation, performance marketing, and lifecycle automation.

This is a hands‑on builder role for someone who loves technical audiences, can craft clear messaging for APIs and SDKs, and wants to shape the next generation of developer experience at Sinch.

Build Sinch's developer community presence (Discord, Slack, Git Hub discussions, etc.).

Launch a recurring cadence of developer workshops, office hours, and webinars.

Create an "always-on" developer engagement engine.

Collaborate with Documentation + DX teams to improve clarity, navigation, and usability.

Drive the structure of tutorials, quick starts, recipes, and sample projects.

Define best practices for API storytelling and integration guides.

Identify and run developer events (virtual & in‑person).

Build and scale a Developer Advocate Program, including external champions and internal SMEs.

Support product launches with demos, sample apps, walkthroughs, and technical narratives.

Partner with Growth to build developer‑specific campaign

Ensure developer‑facing funnel measurement across awareness, sign‑up, and activation.

Build automated, personalized nurture flows for developers

Create walkthroughs, product tours, and progressive learning sequences.

Establish relationships with technical publications and reviewer ecosystems.

Coordinate developer case studies, reviews, and ecosystem relations.

Own the developer‑specific narrative and messaging in the market

3-5 years of experience marketing to developers, engineers, or technical audiences.

Ability to write or edit technically accurate content (APIs, SDKs, docs, tutorials).

Understanding of Git Hub workflows and developer communities.

Experience with community platforms (Stack Overflow, Reddit, Discord).

Ability to work cross‑functionally with Product & Engineering.

Strong analytical and growth mindset.

BONUS:
Previous experience in CPaaS, SaaS or Dev Tools with Hands‑on coding familiarity

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency‑based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data‑driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two‑way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page:  No matter who you are, we hope you find an exciting path forward - hopefully with us!

We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.

Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

Plan for your future with our Roth and Pre‑tax 401(k) options including an employer match for all participants.

Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.

We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning…