Senior Paid Search Specialist

Our client within the airline/travel industry is hiring a Senior Paid Search Specialist/Analyst to join their busy and growing paid media team supporting a wide range of stakeholders and cross functional teams!

Pay Rate: Up to $45/hour (some flex - DOE)

Contract Duration: 1 year (40 hours/week)

* High likelihood to extend/convert to FTE - this hire is due to growth!

Location: Chicago, IL (hybrid)

Experience

Required:

• 3+ years of experience working on paid search campaigns end-to-end (open to agency or in-house, travel/airline industry experience a big plus!)
• 25% Conceptualize, research, create, and test new Paid Search campaigns based on business objectives and goals; ensure accurate tracking and implement optimizations including but not limited to keyword expansions, negative keywords, general keyword management, bid modifications, etc.
• 25% Utilize strong analytical ability to measure and report performance for Paid Search campaigns and assess against goal (KPIs, ROAS); summarize performance and test results for leadership on a regular basis.
• 20% Brainstorm new creative growth strategies for Paid Search campaigns; knowledge and experience with advanced Google Search capabilities to test and implement
• 15% Collaborate with external agencies, internal stakeholders, and vendors regularly; contribute to cross-channel planning and strategic initiatives
• 5% Responsible for Paid Search budget pacing and ensuring budgets are spent effectively to reach campaign goals ($2-5M/annually)
• Skilled in cross-collaboration and stakeholder management working in complex enterprise environments
• Additional experience utilizing Microsoft Ads, CM360, SEMrush, Google Keyword Planner, Looker Studio - a plus!