E-Commerce Performance Marketing Lead

E-Commerce Performance Marketing Lead

(Paid Social + Multi-Channel Growth, $100K+/mo Budget Ownership)

J. Blanton is a fast-growing (5× in the last 3 years)
consumer marketing company
—we just happen to operate in the home-services category. We are not a traditional plumbing company.

We’re already one of the fastest-growing residential service brands in the U.S., and we’re on a long-term mission to become the most respected and innovative company in the industry over the next 30 years.

With the heart of a startup
, we’re disrupting one of the country’s oldest categories through high-velocity growth, brand marketing, and world-class performance media
. Our ambition is to build a $500M+ direct-to-consumer brand within 20 years.

Design and oversee an always-on funnel that moves consumers from awareness → education → high-intent → booking.

Orchestrate multi-touch digital journeys across paid social, remarketing, landing pages, email/SMS, and offline triggers.

You will be the hands-on owner of our paid acquisition engine.

• Manage and scale Meta, Tik Tok, and You Tube campaigns with a “booked appointment” or “completed order” north star.
• Run structured testing (offers, creative concepts, audiences, placements).
• Control and optimize six-figure monthly paid media budgets with ROAS/MER and CAC discipline.
• Build creative briefs, source UGC, and execute rapid-iteration creative sprints.

Blend offline + online like a sophisticated DTC brand.

• Build segmented mail campaigns: audience, offer, cadence, and attribution.
• Set up unique tracking numbers/URLs and run matchback analysis to prove incremental lift.
• Integrate mail touches into digital retargeting flows for compounding impact.

Own lifecycle marketing from first touch to retention.

• Journeys for new leads, high-intent users, abandoned scheduling, reactivation, and membership renewals.
• Segment by intent and expected value; optimize timing, frequency, and messaging.
• Drive revenue per send and list growth.

Think like an e-commerce CRO lead.

• Build and optimize high-intent landing pages designed for frictionless scheduling or calls.
• Add trust signals, social proof, FAQs, urgency cues, and dynamic financing messaging.
• Run experiments on UX, copy, and visual hierarchy.

• Implement tracking across all channels (UTMs, pixels/CAPI, offline events, call tracking).
• Maintain weekly dashboards with insights, not vanity metrics: what we tested, what worked, what’s next.
• Own attribution narrative—incremental lift, MER, CAC, ROAS, LTV.

• Booked appointments / completed jobs driven by marketing
• Cost per Completed Appointment (CPCA)
• Lead-to-booking and estimate-to-sold conversion rates
• MER, ROAS, CAC, and LTV at a funnel level
• Direct mail + digital lift
• Email/SMS revenue per send & list growth

• 5+ years in performance marketing for an e-commerce or DTC brand (or comparable DR environment).
• Owned & optimized $100K+/month in paid social budgets with proven ROAS/CAC outcomes.
• Hands-on experience building multi-touch funnels across Meta, Tik Tok, You Tube, email/SMS, landing pages, and remarketing
  .
• Strong testing discipline (A/B, creative testing, audience testing, offer testing).
• Strong analytics foundation—comfortable with attribution, MER, ROAS, CAC/LTV modeling, and dashboards.
• Ability to stitch together ads → landing pages → forms/calls → CRM → revenue.

Mid-Senior level

Full-time

Sales and Business Development

Consumer Services