Senior SEO Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award‑winning services.

Later is founded on two success stories that began in 2014:
Mavrck, the industry‑leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first‑to‑market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, Tik Tok, Linked In, You Tube, and Pinterest.

We enable marketers to create high‑performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

We’re looking for a Senior SEO Manager to lead Later’s organic growth engine and drive measurable impact across demand generation. In this role, you’ll be both a strategic leader and a hands‑on practitioner—developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later’s authority in the creator and social media space.

Reporting to the VP of Demand Generation, you’ll own Later’s SEO roadmap, partner cross‑functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content‑driven SEO execution. This is a critical, high‑visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership.

• Own Later’s full SEO strategy across technical, on‑page, content, off‑site, and AI search to drive sustainable, high‑quality organic growth across all three lines of business.
• Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
• Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.

• Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
• Create and deliver SEO‑driven content plans, including briefs, page structures, and leveraging proprietary data for E‑E‑A‑T methodology.
• Execute advanced on‑page optimizations (metadata, internal linking, schema, site architecture).
• Manage technical SEO initiatives—site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
• Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
• Drive off‑page SEO efforts, including authority‑building strategies and high‑quality backlink acquisition.
• Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
• Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue‑focused decisions.

• Serve as Later’s SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
• Partner with Content on an SEO‑driven content plan, embedding E‑E‑A‑T methodology and 10x competitor strategy.
• Partner with Web for technical SEO, site health, and on‑site optimizations.
• Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
• Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
• Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross‑functionally.

• Act as the hands‑on manager and subject matter expert for at Later.
• Bal…