Audience Insight Manager; Hybrid
Listed on 2026-01-30
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IT/Tech
Digital Marketing, Social Media Marketing, PR / Communications
Digital Analytics Manager (Hybrid) Chicago, IL (Hybrid)
The American Medical Association (AMA) is the nation’s largest professional Association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America’s physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people‑first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a Digital Analytics Manager on our Scientific Publication team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
This role applies digital analytics to JAMA Network’s social media and communications strategy, independently managing complex tasks and workflows, and delivering insights that enhance engagement and visibility. This role drives innovation by proposing and implementing new approaches, and by researching and recommending emerging analytics tools that align with JAMA Network’s business goals. The role is responsible for delivering quantifiable impact, improving operational efficiency, and continuously optimizing audience engagement.
RESPONSIBILITIES:- Apply analytics and data intelligence approaches to identify predictive insights and trend forecasts that inform content planning, audience targeting, and continuous performance optimization.
- Propose and implement innovative methods, including AI tools, automation, and advanced dashboards, to enhance social media workflows, operational efficiency, and content lifecycle management.
- Document and maintain scalable workflows, automation protocols, and system integrations to support long‑term growth.
- Research, evaluate, and recommend new platforms or tools to ensure JAMA and the JAMA Network remain at the forefront of data‑driven communications.
- Translate analytics findings into actionable recommendations for posting cadence, platform usage, and engagement tactics.
- Partner with the digital analytics team to monitor, analyze, and report on social media and news media performance across all key platforms.
- Conduct competitive benchmarking and social listening to identify emerging opportunities and inform proactive content and global engagement strategies.
- Partner with the Manager in scheduling and distributing editorial content across JAMA Network’s social media platforms, aligning with audience behavior and engagement trends.
- Design and produce compelling, high‑quality social media content, ensuring consistency with brand identity and audience expectations.
- Continuously monitor emerging social media platforms, tools, and trends, both domestically and internationally, to proactively identify opportunities for innovation and audience expansion.
- Collaborate with the communications team to amplify global earned media coverage of JAMA Network journals across digital platforms, including integration into content calendars.
- Monitor media coverage and sentiment using digital monitoring tools and compile regular reports to assess reach, tone, and impact.
- Track and analyze media engagement metrics to evaluate campaign effectiveness and inform future outreach efforts.
- Leverage intelligence insights to identify emerging trends and international developments that may influence public perception, media narratives, or communications planning.
May include other responsibilities as assigned.
REQUIREMENTS:- 1. Bachelor's degree required.
- 2. 5+ years of experience in social media, marketing, or communications, with strong knowledge of platform best practices.
- 3. 3+ years of experience in…
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