Invent - Director - Brand and Exprience

Position: Capgemini Invent - Director - Brand and Exprience
Job Description - Capgemini Invent - Director - Brand and Exprience

Capgemini Invent - Director - Brand and Exprience

Company

Position

Director, Brand and Experience

Location

New York, San Francisco, Chicago, Atlanta

As the digital innovation, consulting and transformation brand of the Capgemini Group, Capgemini Invent helps CxOs envision and build what’s next for their organizations. Located in more than 30 offices and 10 creative studios around the world, its 6,000+ strong team combines strategy, technology, data science, and creative design with deep industry expertise and insights, to develop new digital solutions and business models of the future.

Capgemini Invent is an integral part of Capgemini, a global leader in consulting, technology services and digital transformation. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations.

Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 270,000 team members in over 40 countries. The Group reported 2019 global revenues of EUR 14.125 billion.

Our Brand and Experience practice helps our clients, across various industries, generate growth by becoming a data-driven experience brand. Our clients need to deliver the experience their customers want, every day, across multiple touch points. The customer experiences they create have to reflect their brand positioning—through content that aligns the company’s purpose with the customer’s needs, in real time. We focus on supporting our clients in Brand adaptation, business reinvention, customer experience elevation and operations mastering.

Our audiences notably include CMO, CDO, CEO or Chief Experience Officers. Expanding our Brand and Experience capability is a global priority of the Capgemini group in the coming months

We are seeking a Senior Manager or a Director to join our Capgemini Invent division to be an executive within our Brand and Experience practice

Responsibilities

• Experience in brand transformation, (omnichannel) experience strategy, digital marketing strategy, digital engagement strategy, and/ or digital execution, digital product and/or service design, content management, marketing, sales, commerce, service operations transformation and optimization at an established management consulting firm and/or digital marketing services or customer experience provider.

• Experience with marketing technology is recommended (e.g. Salesforce, Adobe, or experience/engagement architectures).

• Role and responsibilities include business development, project delivery, practice building and content and offer development around our brand and customer experience domain focus.

• Lead people tree and develop/coach direct reports and broader team.

Business Development

• Proactively leverage personal business relationships to start conversations with new clients or buying centers.

• Build network within the Capgemini group and educate other Business Units around the Brand and Experience practice offerings in order to support existing account expansion.

• Lead proactive client proposals and RFP responses from initial brief to final presentations.

• Nurture relationships on existing accounts.

Project Management and Delivery

• Lead Brand and Experience engagements with large client organizations.

• Invent and design new/improved digital customer experiences and develop digital customer engagement strategies. Lead the design of new digital capabilities, business processes, organizational designs, governance structures and measurement programs required to achieve growth, execute future state experiences and digital customer engagement strategies.

• Simplify and bring clarity to challenging situations, models and issues to create structured actions.

• Test insights and recommendations with senior management.

• Provide strategic oversight for or run…