Analyst, Paid Search

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious -A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open -We value diverse perspectives and new ways of working.

Driven -We are ambitious, rigorous,self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.

• Gather research necessary to build a new campaign; assist the manager in gathering necessary data for plan development
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan
• Monitor and maintain campaign budgets, pacing and bid adjustments
• Active monitoring and management of performance and competitive landscape
• Monitor and optimize paid search performance to meet business objectives
• Develop and implement optimization recommendations and/or testing plans
• Utilize bid management tools as well as specific paid search platforms (Google Ads, Microsoft Ads, etc.) to build campaigns, implement optimizations, pull reporting, and QA campaigns
• Pull and analyze data to inform campaign reporting and help to build insights
• Maintain monthly billing and partner with client strategy and billing reconciliation teamto reconcile discrepancies
• Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Tableau, Google Trends
• Work closely with manager to establish priorities and manage workload
• Timely delivery of all work
• Stay informed on search industry trends and new tools and ad formats
• Successful completion of training programs and any requisite certifications
• Foster strong relationships with internal teams and client groups

• 1+ years of experience in bid management, paid search and/or paid social campaign development/management/optimization with the use of leading search platforms
• Demonstrated experience with using Google Ads for paid search campaigns; additional familiarity with Microsoft Ads is a plus but not required
• Strong analytical thinking and mathematical skills and an ability to manage data
• Understanding of Search PPC and digital display advertising
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive…