Senior Manager, Direct to Consumer; DTC

Senior Manager, Direct to Consumer (DTC)

Join to apply for the Senior Manager, Direct to Consumer (DTC) role at CPG Talent Management LLC

Base pay range: $/yr – $/yr

Annual bonus potential.

As Senior Manager of Direct-to-Consumer (DTC) reporting to the CEO, you’ll own the full e-commerce engine—from acquisition and retention to site experience, analytics, and performance optimization.

You will lead our end-to-end DTC strategy, build a high-performing growth engine, partner closely with Brand, Innovation, and Sales, and craft a seamless digital experience that reflects the power and credibility of our brand.

This is a role for someone who is equal parts strategic and scrappy. Someone comfortable with ambiguity, energized by possibility, and ready to help build something special inside our new Chicago office.

• Lead and evolve our full DTC strategy—acquisition, retention, LTV growth, and channel expansion.
• Own performance marketing across paid social, paid search, SEO, affiliate, and influencer channels.
• Build and manage a data-driven acquisition engine grounded in ongoing testing and iteration.
• Partner with Brand Marketing to ensure cohesive storytelling and best-in-class digital expression.
• Partner with our eCommerce and Retail teams to create a truly customer‑centric digital channel strategy.

• Oversee e-commerce performance, UX/UI, CRO, merchandising, and on‑site customer experience.
• Use A/B testing, analytics, and consumer insights to drive continuous improvement.
• Collaborate with product, creative, and engineering partners to optimize conversion and site flow.
• Manage onsite content strategy, navigation, and promotional calendar.

• Own CRM, email, SMS, segmentation, personalization, and full-funnel lifecycle strategy.
• Improve LTV, repeat purchase rate, subscription adoption, and retention KPIs.
• Lead customer journey optimization using insights, timing, and message testing.
• Develop loyalty, community, and relationship‑building initiatives.

• Establish KPIs, dashboards, and reporting structures for all DTC performance.
  
  Analyze behavior, purchase patterns, and funnel performance to inform business decisions.
  
  Manage DTC P&L—forecasting, budgeting, and optimizing ROI.Ensure compliance with data privacy, security, and consumer protection standards. Cross-Functional Leadership
  • Serve as the connective tissue across Marketing, Product, Sales, Supply Chain, and Finance.
  • Guide cross‑functional teams through digital launches and GTM planning.
  • Partner with Operations and Supply Chain to anticipate demand, inventory needs, and fulfillment performance.
  • Bring clarity, communication, and alignment across stakeholders.
  Culture & Team Impact
  • Thrive in a small, collaborative, hands‑on team with a strong sense of ownership.
  • Champion curiosity, testing, and continuous improvement.
  • Bring a resourceful, entrepreneurial mindset that mirrors our mission‑driven culture.
  • Mentor and develop DTC specialists, agencies, or partners.
  Who You Are
  • 7–10+ years of DTC, e‑commerce, or digital marketing experience within CPG, wellness, or natural products.
  • Proven success scaling DTC revenue and improving CAC, ROAS, CVR, LTV, and retention.
  • Deep understanding of acquisition funnels, omnichannel marketing, and performance optimization.
  • Hands‑on experience with Shopify, Klaviyo, Google Analytics, and major ad platforms (Meta, Google).
  • Analytical, financially astute, and comfortable owning budgets and forecasts.
  • Strong collaborator who thrives in fast‑moving, entrepreneurial environments.
  • Consumer‑obsessed with deep understanding of digital behavior and purchase psychology.
  • Passionate about wellness, functional ingredients, and building category‑defining brands.

  Salary: $140,000 – $180,000 plus 15% bonus potential.

  SENIORITY LEVEL:
  Mid‑Senior level

  EMPLOYMENT TYPE:
  
  Full‑time

  JOB FUNCTION:
  Marketing