Director, CRM & Integrated Strategy

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In the Director, CRM & Integrated Strategy role, you’ll serve as the strategic lead across a portfolio of clients, translating high-level business objectives into measurable, lifecycle-focused programs.

What sets this role apart is the requirement to look beyond the inbox. You will guide clients on the critical role that owned channels (Email, SMS, Push) play within a full-funnel digital strategy. We are looking for a strategist who can effectively bridge the gap between paid media and CRM, moving away from siloed tactics toward a truly integrated ecosystem.

You must be a "player-coach" who possesses a deep, hands‑on understanding of CRM mechanics. You aren't just high-level; you are able to architect detailed content calendars, map complex automated journeys, and write the creative briefs that empower our content teams to build high-performing campaigns.

• Integrated Strategic Leadership:
  Lead the development of lifecycle marketing plans that connect paid media touchpoints to CRM flows, ensuring a seamless experience from acquisition to retention
• Full‑Funnel Advisory:
  Consult with clients on how owned channels (Email, SMS, Push) should be leveraged at every stage of the funnel to maximize Customer Lifetime Value (CLV).
• Tactical Architecture:
  Create detailed, actionable deliverables including email content calendars, multi‑channel journey maps, and rigorous test‑and‑learn plans.
• Creative Orchestration:
  Write comprehensive creative briefings for content teams, translating data insights into clear directions for design and copy.
• Performance Optimization:
  Regularly analyze CRM reporting to derive insights and recommend specific optimization strategies to improve engagement and conversion metrics.
• Client Growth & Thought Leadership:
  Serve as the strategic lead on CRM accounts, identifying opportunities to grow relationships by proactively sharing trends in cross‑channel marketing.

• 5-8 years of digital marketing experience, with a minimum of 3 years specifically focused on CRM, lifecycle, and loyalty strategy.
• A strong understanding of how CRM interacts with Paid Social, Search, and Programmatic media to create an integrated approach.
• You are comfortable in the data, capable of turning spreadsheets into a narrative for client growth.
• Experience in campaign planning, process optimization, and managing the "brief‑to‑execution" workflow with creative teams.
• Confidence in managing senior‑level stakeholders and the ability to jump into new projects and take the lead in a fast‑paced environment.

• Deep familiarity with enterprise‑level ESPs/CDPs (e.g., Salesforce Marketing Cloud, Bloomreach, Iterable).
• Experience with Customer Data Platforms (CDPs) and syncing CRM audiences to Paid Social/Search platforms.
• A proven track record of working alongside Paid Media teams (Search, Social, Programmatic) to drive integrated results.
• Knowledge of the evolving landscape of data privacy (GDPR, CCPA, iOS
  14/15+ impacts) and how it affects both tracking and targeting.
• The ability to not just brief, but to "punch up" a subject line or SMS hook to improve click‑through rates.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of…