Sr. Analyst, Analytics

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

About Choreograph

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI‑enabled media and data platform for the next era of advertising.

Role Summary & Impact

• The Senior Analyst is expected to demonstrate the following skills/experience: hands‑on skills in data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize and maintain platforms for contract management, business intelligence and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self‑motivated and able to operate independently with limited guidance and direction.

• Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.

• Deliver projects independently, but proactively communicate project progress, issues and deliverables to Manager and Director.

• Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.

• Conduct client calls and bring in extended team members when necessary.

• Establish a strong relationship with day‑to‑day clients through a demonstration of industry knowledge and a deep understanding of client’s business objectives.

• Develop creative and media strategies in collaboration with other departments.

• Develop measurement plans and reports that are relevant to the client’s business and their creative/media testing.

• Research industry trends and facts sharing expertise to team.

• Understand budget allocation process for media and fees across media platforms.

Skills and Experience

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience

• 2 – 4 years relevant media work experience; digital media experience required

• Strong analytical abilities and quantitative skills

• Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.

• Experience with Google Analytics, Adobe Analytics, and other web analytics tools

• Knowledge of ad server technology – mainly Google Campaign Manager

• Python, R, and SQL experience a plus

• Experience with Tableau and Power

BI is helpful

• Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester

• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and quantitative business measures

• Must be able to lead day to day activity on large analytical projects

• Demonstrated critical thinking and problem‑solving abilities

• Program

Experience:

SQL, Excel, Data visualization tool

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Salary

US Pay Range: $45,000 – $90,000 USD

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