Content Consultant - Digital Marketing

Career Area

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

We are seeking a collaborative and strategic Digital Marketing Content Consultant to serve as a trusted advisor to business units and marketing teams across the enterprise. This role focuses on translating enterprise content strategy into practical, actionable guidance that helps teams deliver high-quality, effective digital content across a variety of digital channels.

As a Content Consultant, you will partner closely with marketers, content authors, and channel teams to ensure content aligns to brand standards, customer needs, and digital best practices—while remaining flexible to local business objectives. You will act as the connective tissue between centralized content strategy and decentralized execution.

• Serve as the primary content strategy advisor for assigned business units or marketing teams.
• Lead discovery meetings and consult with business units or assigned team s to understand their needs, challenges, and opportunities.
• Provide business units with clear, actionable, and tailored recommendations on content planning, messaging alignment, and channel-specific execution that are aligned to enterprise standards.
• Review planned or existing content and provide feedback on information architecture, clarity, consistency, accessibility, content reuse, and SEO /GEO best practices.
• Collaborate with SEO, UX, analytics, and martech partners to support integrated content delivery.
• Support content optimization efforts based on performance insights and user behavior.
• Support the rollout of content frameworks, tools, and standards to the enterprise.
• Help socialize new tools, frameworks, and ways of working across the organization.
• Help create training, documentation, and enablement resources to drive standards and best practice adoption with business units, content authors, and marketers across the organization.
• Lead training and enablement sessions with assigned business units, marketing teams, and content authors to drive adoption and consistency.
• Partner with the Content Strategists to inform strategy and process improvements.
• Report back challenges, needs, and opportunities to the central content strategy team.

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning;…