Manager, Insights & Strategy

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world’s leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald’s, Novartis, Samsung, Visa and more.

The Manager, Insights & Strategy, will champion a people-first approach to unearth actionable insights for a major client. The Manager’s day-to-day is currently as an individual contributor, connected and supported by Insights & Strategy leadership as well as being an embedded member of the client team, collaborating with more senior contributors and peers across disciplines, with the potential for adding direct managerial oversight.

This role will provide the right candidate with the opportunity to grow their skills through data-driven story-telling and the development of actionable client implications.

The successful candidate is curious, creative, and a collaborative problem-solver who thrives in a fast-paced environment.

Overall:

• Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights
• Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
• Develop and present client-ready insight presentations inclusive of data visualization and storytelling
• Evaluate innovative data partners to develop new approaches to uncovering insights
• Work in partnership with client research and internal strategy and analytics team; have deep knowledge of client’s business goals and challenges
• Incorporate the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach

• Build compelling personas that bring key audience segments to life
• Exhibit a solid understanding of the use and relevant application of transaction and survey-based data
• Partner with Planning and Investment teams on translating upstream audience insight into targetable audiences

• Category analysis and evaluation of a brand’s market position and opportunities for growth
• Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client + audience-specific goals
• Monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients – translating trends into strategic opportunities + implications

• 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
• Experience with statistical software packages, especially SAS and SPSS, strongly preferred
• Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
• Demonstrated ability to work with large data sets
• Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
• Experience with visualization tools such as Tableau, Good Data, Datorama is a plus
• Strong verbal and written communication skills
• Excellent Microsoft Office skills;
  PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law,…