Digital Product Manager Lead Sr- Data & Decisioning Platforms

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Product Manager Lead Sr within PNC's Mar Tech organization, you will be based in a Marketing Hub for PNC.

This role is responsible for driving the strategic vision and execution of platform roadmaps, ensuring alignment with business objectives and technology capabilities. The position works with product owners, manages platform operations, and champions innovation to maximize business value. Key responsibilities include partnering with marketing leadership on investment cases, coordinating with IT and vendors for timely delivery, maintaining compliance with data privacy and security standards, and leading budget planning and vendor negotiations.

The role also promotes adoption of new capabilities and best practices to support evolving business needs. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Drives digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decides recommendations. Drives business case development.
• Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll‑out or promotion of digital experiences.
• Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Partners with Marketing to develop in product‑specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs.
• Drives business, financial, and customer experience results of new and existing products and effectively recommends modifications in experiences and/or marketing to improve results. May coordinate and/or coach Product Managers and Associates.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

• Agile Web Development
• Business Requirements Documentation (BRD)
• Data Visualization
• Digital User Experience
• Employee Engagement
• IT Architecture
• Java Script
• Wire framing

• Business Acumen
• Competitive Environment
• Data Gathering and Reporting
• Design Thinking
• Effective Communications
• Innovation
• Knowledge Of Product Line
• Marketing Strategy and Positioning
• Product Development Life Cycle
• Project Management
• Solutions Development

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service)…