Director of Digital Marketing

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At Freeman’s we believe that people are enriched and energized when they are surrounded with objects of significance and meaning. Freeman’s is one of the leading and fastest growing fine art auction houses in the U.S. Our values are evident in how we approach the marketplace, providing unmatched service, a focus on excellence, and holding the utmost respect for our clients and the items we steward.

As a globally recognized brand, we conduct over 100 auctions each year for everything from contemporary paintings and fine jewelry to French furniture and rare books. With six salerooms in Chicago, Cincinnati, Denver, New York, Palm Beach, and Philadelphia, we stay locally relevant while passionately catering to our global sellers and buyers.

Full-time

The Director of Digital Marketing is responsible for leading Freeman’s end-to-end digital marketing ecosystem in service of three core objectives: strengthening Freeman’s brand, driving auction participation and sales, and generating high-quality consignments. This role serves as the strategic owner of all digital channels and platforms, ensuring they work together cohesively to deliver measurable growth, increased personalization, and strong return on investment.

Reporting to the Chief Marketing Officer, the Director of Digital Marketing will oversee the content, performance, and ongoing evolution of the Freeman’s website in partnership with external design and development agencies and the Technology Department. They will lead digital planning and execution across email, paid and organic social media, search, and other digital advertising channels, using data and first‑party customer insights to optimize performance and client experience.

This role combines strategic leadership with hands‑on accountability for digital investment, analytics, and reporting. The Director will manage and develop a small, high‑impact team, including a Digital Marketing Manager and a Junior Social Media Creator.

• Own and lead Freeman’s digital marketing strategy across all channels, ensuring alignment with brand positioning, auction priorities, and business goals.
• Serve as primary owner of the Freeman’s website, including content strategy, user experience, performance optimization, and long‑term platform evolution in collaboration with external design and development partners.
• Oversee the planning, execution, and optimization of digital campaigns across email, paid and organic social media, search, and other digital advertising channels. Coordinate and give direction to media agency.
• Manage the Hub Spot marketing platform, leveraging first‑party customer data to drive segmentation, personalization, and lifecycle marketing initiatives.
• Establish clear ROI frameworks for all digital investments and deliver monthly KPI reporting and performance insights to marketing leadership.
• Lead SEO strategy, including technical SEO, content optimization, and adaptation to evolving consumer search behavior and the growing influence of AI‑driven search experiences.
• Partner closely with internal stakeholders (Marketing, Specialists, Business Development, Technology, Client Services) to ensure digital efforts support auction sales and consignment development.
• Manage, mentor, and develop the Digital Marketing Manager and Junior Social Media Creator, setting clear priorities, performance expectations, and professional growth plans.
• Stay current on digital marketing trends, emerging platforms, and best practices, translating insights into actionable recommendations for the business.

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree a plus.
• 5–8+ years of progressive digital marketing experience, with demonstrated leadership responsibility.
• Proven experience owning and optimizing complex websites in partnership with external agencies. Working knowledge of marketing‑tech stacks.
• Deep expertise in SEO, digital advertising, email marketing, and social media performance…