Senior Manager - Paid Social Media

Senior Manager - Paid Social Media page is loaded## Senior Manager - Paid Social Media locations:
Chicago, Illinois time type:
Full time posted on:
Posted 2 Days Agojob requisition :
RThe Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone.

TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses:
Aspen Dental, Clear Choice Dental Implant Centers, Well Now Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences ar Choice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States.

Clear Choice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments. Driven by a collective desire to improve the lives of prospective patients, Clear Choice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back. Clear Choice Management Services, LLC (CCMS) provides administrative practice management services to the Clear Choice network.
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* About the Role:

** We are seeking a visionary
** Senior Manager, Paid Social Media
** to lead our social media strategy and execution across all platforms. This leader will drive strategy, innovation, optimization and revenue while ensuring our voice remains authentic and aligned with our mission.  They will manage our agency partners to ensure daily execution and continuous social optimizations that maximize results.  This role combines analytical rigor with creative thinking to ensure incremental growth to the Clear Choice business.  

As more and more patients turn to social platforms for healthcare information and research, you will ensure that Clear Choice is ahead of these trends and is established as the most trusted dental destination by building out a robust paid strategy across all social platforms including Meta, You Tube, Next Door, Reddit and dental specific communities.
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* Essential Responsibilities:

*** Define, execute and measure the Paid Social Media strategy across existing platforms and expansion into new platforms to drive growth.
* Build a roadmap that combines strategic vision, measurability and actionable next steps to ensure Clearchoice’s social presence.
* Develop and implement the paid social media strategy with measurable ROI-driven tactics to drive growth across platforms (Meta, You Tube, Reddit, Next Door, Tik Tok, Linked In, X, etc.)
* Understand competitive landscape and user experience to leverage Brand and user generated content for optimal patient experience.
* Manage agency to ensure audience segmentation, targeting strategies, bidding approaches, and creative testing frameworks are being executed according to plan.
* Collaborate with Agency, Media, Marketing, Analytics and Creative teams to ensure cohesive messaging, brand consistency and measurement.
* Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness and strategy effectiveness.
* Present reports and insights to senior leadership, making data-driven recommendations.
* Champion a culture of testing and learning to continuously refine strategies and maximize impact.
** Requirements/

Qualifications:

*** 7+ years of experience in Social Media Marketing.
* Deep experience in leveraging social media to drive customer acquisition.
* Experience testing and launching new social channels to scale…