Associate Director, Analytics

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Associate Director, Analytics

The Associate Analytics Director will raise the bar across the agency by fueling a culture of data driven results in everything the agency does. They will be responsible for managing the analytics work across a variety of clients. This role supports the data driven strategy to grow both client and Fusion
92 business.

ROLE RESPONSIBILITIES:

• Strategy, management, and ongoing reporting and insights for major web properties
• Provide performance measurement and actionable insights around program optimization to clients
• Collaborate with internal teams and marketers to help identify and develop program solutions that meet identified marketing objectives vis custom analysis and data driven insights
• Translate complex concepts into meaningful data-driven stories that resonate with clients and highlight Fusion
  92’s value
• Development of POVs on methods to address different measurement needs
• Development of Multi Touch Attribution modeling across client marketing channels
• Develop and apply advance proprietary models that identify linkages between all conversions and all media drivers
• Asses business and marketing channels to develop a roadmap with possible solutions to measure results
• Data visualization and advanced reporting:
  Assist with moving away from Excel/PowerPoint-centric reporting by contributing to the design and implementation of interactive, web-based reporting

EXPERIENCE & SKILLS REQUIRED

• 6+ years’ experience in an industry where the focus has been on pulling large datasets and deriving insights from them
• Experience with digital campaign analysis (display, mobile, social media, search and/or email)
• Expertise working directly with clients, and managing expectations and projects to ensure all needs are addressed
• Bachelor’s Degree – ideally with a concentration in advertising/marketing, business, engineering, or statistics/mathematics
• Excellent written and verbal communication skills and the ability to work well in a highly collaborative team environment
• Experience successfully leading technical projects across teams with multiple stakeholders
• Expertise with an web analytics platform (Google Analytics, Webtrends, Omniture/Adobe Analytics)
• Advanced Microsoft Excel skills, PowerPoint skills, and/or Tableau skills
• Demonstrated strong problem solving and project management skills
• Proactive approach to internal team needs and client needs
• Team player – dependable, respectful, and communicative
• Fun and positive attitude
• Strong work ethic
• Able to work independently and balance multiple tasks

All your information will be kept confidential according to EEO guidelines.