Senior Principal, Client Engagement

Overview

How You’ll Make an Impact

As Senior Principal of Mar Tech on the Client Engagement team at Epsilon, you'll be the primary point of contact for bringing together business requirements and Epsilon’s data & tech solutions for an enterprise dining account. We are looking for a leader that can advocate for utility of Clean Room & CDP and has an affinity for communicating solutions to internal and external clients.

As a member of the Client Engagement team, you will be expected to drive data & tech outcomes and represent how solution investment brings value to both agency partners & clients. An essential part of the role is to be seen as a collaborator across stakeholders and a facilitator of requirements to advance the solutions. You will be responsible for engaging directly with the Epsilon product delivery teams, have the experience to represent technical conversations at a depth that empowers you to initiate work streams towards a top-tier quality of delivery for the Epsilon People Cloud products and associated services.

• Effectively represent the Epsilon People Cloud products and solutions in the current state, own and develop a vision for future growth through proposing new use cases, requirements definition and timing via roadmaps.
• Foster and build cross-functional consensus with agency partners and delivery leaders to facilitate the use of identity & 1P/3P data in AdTech and Mar Tech environments.
• Apply strategic thinking to create and manage a tech & data activation plan to achieve account goals tied to client outcomes.
• Actively work to streamline engagement delivery, focusing on improving the value of identity-based audiences and their effectiveness when deployed to channel partners.
• Be the guardian of data constraints, privacy regulations and legal compliance utilization of 1P & 3P datasets.
• Work in a large, multicultural, and “matrixed” organization that is geographically dispersed.
• Actively support collaboration internally with campaign operations, product delivery, audience strategy, and analytics to ensure accurate representation of tech and data capabilities.
• Lean in as a Mar Tech leader to orchestrate across multiple solutions and products translating and adjusting the level of effort, expectations and capabilities across the Mar Tech ecosystem.
• Ensure quality delivery of identity-based products by working directly with delivery teams.

• What you’ll bring with you:
  • Experience working with identity data from clean rooms and with identity resolution tech or tactics such as a CDP with activation experience for anonymous, pseudonymous and PII based use cases.
  • Mid-level depth of understanding of data collection practices across a customer lifecycle and journey. Experience staging data for a common CDP data architecture to enable enterprise customer insights, audience targeting, audience activation & campaign measurement.
  • Strong skills at communicating using PowerPoint and other visual tools, to demonstrate complex topics in simple terms.
  • Ability to effectively articulate direction towards a future state and clearly represent the path to achieve those tech and data goals with respect to constraints and dependencies.
  • Willingness to be pro-active and support a cross-agency community as the Mar Tech SME.
• Why you might stand out from other talent:
  • Experience representing a clean room and/or CDP capabilities to internal stakeholders and clients that map to a long-term strategic plan.
  • Expertise and knowledge in the full ecosystem of Mar Tech and Data solutions.
  • Understanding QSR or franchise-based point of sale and offline data to enrich digital profiles.
  • Providing outputs related to tech and data health executive summaries, quarterly progress reports, and combining tactical work with forward-thinking growth plans.

to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Base Salary: $128,000 - $192,000

Actual compensation within the range will be dependent upon, but not limited to the individual’s skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.