Principal, Ecosystem Strategy & Innovation Marketing

Your work days are brightér here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other.

Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back.

In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

As the Principal, Ecosystem, you will play a pivotal role in accelerating the success of Workday’s partner ecosystem and expanding Workday’s influence within global system integrators (GSIs).

This role has two primary pillars:

Innovation Partner Marketing

You will support our ecosystem of “Innovation Partners” — ISVs that build, extend, and sell software on the Workday platform. You’ll develop and lead co-marketing strategies that drive awareness, demand, and adoption of partner-built solutions, ultimately contributing to Workday’s revenue-share goals.

GSI Awareness & Preference Building

You will design and execute marketing programs that increase awareness and preference for Workday inside major GSIs — specifically targeting employees outside the Workday practice.

Your goal: influence these consultants, solution architects, and account teams to consider, recommend, and advocate for Workday with their clients.

This includes ABM-style tactics, internal enablement campaigns, targeted engagement motions, and collaborative programs with GSI partner teams.

This is a high-impact, highly collaborative role requiring strategic leadership, creative problem-solving, and the ability to operate confidently in a complex, global ecosystem.

About the Role

Innovation Partner Marketing

• Develop and execute co-marketing strategies that drive awareness, pipeline, and adoption of Innovation Partner solutions.

• Build and manage partner marketing plans, launch programs, value propositions, messaging frameworks, and field/partner enablement assets.

• Collaborate closely with Partner Management, Product/Industry Marketing, Corporate Marketing, and Regional Partner Marketing teams to integrate innovation partners into core campaigns and content.

• Track, measure, and report on partner pipeline contribution, demand-gen performance, campaign outcomes, and ecosystem influence.

GSI Internal Awareness & Influence Programs

• Design and execute multi-touch ABM campaigns targeted at GSI employees outside dedicated Workday practices (enterprise architects, advisory teams, account executives, industry teams, etc.)

• Develop messaging, enablement materials, and influence strategies that increase recommendation and pull-through for Workday in GSI-led opportunities

• Create scalable partner-internal marketing motions such as newsletters, learning pathways, awareness campaigns, internal roadshows, solution spotlights, and thought-leadership activations

• Work closely with GSI Partner Leads to identify internal audience segments, priority regions, and moments where marketing can increase exposure to Workday

• Track influence and engagement, capturing trends in internal advocacy, recommendation behavior, and pipeline impact.

Ecosystem & CoE Support

• Contribute to broader Ecosystem Center of Excellence initiatives, including partner communications, program evolution, and partner experience improvements

• Maintain strong cross-functional relationships with regional marketing, sales, and…