Senior Associate, Marketing Science & Technology

Senior Associate, Marketing Science & Technology

Join to apply for the Senior Associate, Marketing Science & Technology role at OMD.

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. We put ourselves in the shoes of the consumer to see the world through their eyes, uncovering insights and opportunities that deliver more valued and valuable connections.

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On-going data quality assurance to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls

• Partner with the Planning and Investment teams on annual budget setting, media plan development, and ongoing budget / plan optimization.
• Keep up-to-front of industry trends and developments by engaging in training.

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking, and clarifying strategic & operational issues as related to data and analytics; problem-solving skills to drive issues to resolution.
• Stellar communication skills
• Comfortable working in ambiguous situations

• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Compensation Range: $45,000–$75,000 USD. This role is hybrid, requiring three (3) days per week in the office; the remaining two days may be worked remotely. Benefits include health, vision, dental insurance, 401(k), Health Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance.