Senior Media Planner, Programmatic

Join to apply for the Senior Media Planner, Programmatic role at Team One
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About Team One:
Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next‑gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We’re a team of 400+ creators, doers, and difference‑makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Proud partners to iconic brands including Lexus, Marriott International, The Ritz‑Carlton, Barclays, The Real Real, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citigroup, and Cathay Pacific Airlines. We celebrate our culture, evidenced by awards such as Fast Company’s Best Workplace for Innovators and Ad Age’s “Best Places to Work” in 2024.

As a Senior Media Planner, Programmatic you’ll be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect data‑driven strategies across display, video, audio, and emerging programmatic channels. You’ll evaluate new technologies, shape audience strategies, and ensure flawless execution across DSPs, translating performance insights into compelling stories that influence clients and guide ongoing optimization and testing.

• Develop full‑funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
• Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
• Evaluate and recommend audience segmentation strategies using 1P/2P/3P data, contextual opportunities, and platform‑native solutions.
• Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
• Analyze campaign results and generate actionable insights that shape ongoing strategy.
• Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
• Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
• Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
• QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
• Present strategic recommendations, insights, and results to internal teams and client stakeholders.
• Support junior team members through guidance, mentorship, and performance feedback.

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media.
• Strong understanding of DSPs (DV360, The Trade Desk, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
• Experience developing strategies for audience targeting, data activation, measurement, and attribution.
• Ability to analyze performance data and synthesize it into clear insights and recommendations.
• Experience working with luxury, automotive, or premium brands is a plus.
• Strong cross‑channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
• Excellent communication, presentation, and storytelling skills.
• Ability to manage multiple projects in a fast‑paced environment with attention to detail.
• Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
• Proficiency in Excel, PowerPoint, and project management workflows.

• Hands‑on keyboard DSP experience.
• Google Marketing Platform or Trade Desk certifications.
• Experience with brand lift studies, MMM, MTA, or advanced analytics.
• Exposure…